Post by deekenswg on Oct 2, 2014 15:43:06 GMT -5
The Alzheimer’s Association, like many other non-profits formed to fight diseases, sole existence is to educate and eradicate. Alzheimer’s is a disease that affects just over 5 million people a year, and many of them are elderly. Alzheimer’s is plaque buildup in the brain and shrinking and loss of cells that causes short and long term memory loss. Alzheimer’s is also a disease that is growing rapidly among our aging baby boomer generation yet it is a disease that does not get as much attention among younger generations.
The Alzheimer’s Association’s social media platform is strong on the obvious front, Facebook yet surprisingly weak on and equally popular format, YouTube. When sifting through the Alzheimer’s Association’s “End ALZ” page the page only has about 30 videos, 83 subscribers and 11,000 views. In contrast American Cancer has 353 videos, 7000 subscribers and over 6 million views. The Alzheimer’s Association also has a conflicting page, “ActionALZ” that has over a million views, and 2000 subscribers, yet the videos are mostly uploaded press conferences.
In Corning New York, The Alzheimer’s Association has partnered with a local museum to present a “Meet Me at the Museum” program geared towards patients with Alzheimer’s disease and provide tours and activities to stimulate conversation and reminiscence. The Alzheimer’s Association needs to film this and put it up on their main YouTube page so the world can see what these people are saying. With Alzheimer’s, pictures aren’t enough, we need to hear what they are saying and how the patients feel engaged.
The Alzheimer’s Association like many other non-profits do around the country, in Sheboygan Wisconsin, the association raised just over 532,000 dollars for Alzheimer’s research by having people and business support a walk. Now, there is a great picture of the event but again I want to see some interaction. All I see is a group picture of purple shirts and that is really no different in the social media world then non-profit B. Every family walking has the story about Alzheimer’s, whether they know somebody who has it or a family member was/is stricken with it, these families have stories and The Alzheimer’s Association could record the stories and post them. You can even double it as an awareness commercial on their page without paying advertising dollars.
There are very simple ways to get the word out through videos and to be fair, no one on YouTube is interested in lecture pieces unless they are in research. The Alzheimer’s Association is a fantastic and well known organization and I hope they see the need for video awareness.
Sources:
www.the-leader.com/article/20141001/News/141009956
www.sheboyganpress.com/story/life/2014/09/30/alzheimers-walk-raises-nearly/16501483/
The Alzheimer’s Association’s social media platform is strong on the obvious front, Facebook yet surprisingly weak on and equally popular format, YouTube. When sifting through the Alzheimer’s Association’s “End ALZ” page the page only has about 30 videos, 83 subscribers and 11,000 views. In contrast American Cancer has 353 videos, 7000 subscribers and over 6 million views. The Alzheimer’s Association also has a conflicting page, “ActionALZ” that has over a million views, and 2000 subscribers, yet the videos are mostly uploaded press conferences.
In Corning New York, The Alzheimer’s Association has partnered with a local museum to present a “Meet Me at the Museum” program geared towards patients with Alzheimer’s disease and provide tours and activities to stimulate conversation and reminiscence. The Alzheimer’s Association needs to film this and put it up on their main YouTube page so the world can see what these people are saying. With Alzheimer’s, pictures aren’t enough, we need to hear what they are saying and how the patients feel engaged.
The Alzheimer’s Association like many other non-profits do around the country, in Sheboygan Wisconsin, the association raised just over 532,000 dollars for Alzheimer’s research by having people and business support a walk. Now, there is a great picture of the event but again I want to see some interaction. All I see is a group picture of purple shirts and that is really no different in the social media world then non-profit B. Every family walking has the story about Alzheimer’s, whether they know somebody who has it or a family member was/is stricken with it, these families have stories and The Alzheimer’s Association could record the stories and post them. You can even double it as an awareness commercial on their page without paying advertising dollars.
There are very simple ways to get the word out through videos and to be fair, no one on YouTube is interested in lecture pieces unless they are in research. The Alzheimer’s Association is a fantastic and well known organization and I hope they see the need for video awareness.
Sources:
www.the-leader.com/article/20141001/News/141009956
www.sheboyganpress.com/story/life/2014/09/30/alzheimers-walk-raises-nearly/16501483/
