Post by danielleb on Sept 29, 2014 20:14:09 GMT -5
The Robin Hood Project is a nonprofit that has been operating for 25 years in New York City to fight poverty and provide healthcare to those who cannot afford it. The Robin Hood Project is New York’s biggest poverty-fighting organization that works towards funding and creating programs and schools that generate important results for families in New York’s poorest neighborhoods. Since The Robin Hood Project was founded in 1988, it has raised more than $1.95 billion in goods and services for the community.
I first went to the nonprofit’s webpage which then led me to the various social media platforms they use. This nonprofit uses Facebook, Google+, Instagram, Twitter, and Tumblr. After looking through all of these platforms, specifically focusing on the five we learned more about this week, I have decided that Instagram is by far the most stand out platform The Robin Hood Project uses. I actually found an article on Mashable that listed The Robin Hood Project #6 on a list titled “10 Inspiring Non-Profits on Instagram.”
The Robin Hood Project has a very active and engaging Instagram page with over 160,000 followers. Overall, they have a relatively average number of posts, but I think that can be attributed to the “newness” of Instagram use for nonprofits. The page is filled with very heart wrenching pictures of people in need. There are also several pictures that tell the story of this organization and their various fundraising tactics. I think this nonprofit does a great job at grabbing the viewers attention with very powerful photos and making people want to know more about their mission. This nonprofit also uses a lot of very intriguing infographics that share very valuable information in a quick and efficient manner.
The Robin Hood Foundation website actually has a page that explains their social media strategy to the audience, Robin Hood Social Media Engagement. Recently, The Robin Hood Project’s website underwent a complete makeover to make it much more user friendly and interactive. The webpage provides links to the organizations social media platforms, which all display a wide variety of content with very little overlap. This organization has also made their website very compatible with mobile devices such as smart phones and tablets.
Next, I found a very interesting case study that The Robin Hood Project conducted in order to get the most viewer response as possible. Better Disaster Response Through Powerful Editor Tools at Robin Hood, outlines what the media coordinator at The Robin Hood Project did to increase the success of their social media presence. The team found that it is very important to share high-quality, attention grabbing information tailored to the specific social media platform it is being shared on.
After doing a lot of research about this nonprofit, the main difference I saw between them and the nonprofits we are learning about in class is lack of viewer interaction on their various social media platforms. I believe that is simply because this nonprofit is not as well known throughout the nation and especially worldwide like most of the nonprofits we are studying in class.
Links (the links would not code correctly into the text):
www.phase2technology.com/client/robin-hood-foundation/
www.phase2technology.com/case-study/better-disaster-response-through-powerful-editor-tools-at-robin-hood/
I first went to the nonprofit’s webpage which then led me to the various social media platforms they use. This nonprofit uses Facebook, Google+, Instagram, Twitter, and Tumblr. After looking through all of these platforms, specifically focusing on the five we learned more about this week, I have decided that Instagram is by far the most stand out platform The Robin Hood Project uses. I actually found an article on Mashable that listed The Robin Hood Project #6 on a list titled “10 Inspiring Non-Profits on Instagram.”
The Robin Hood Project has a very active and engaging Instagram page with over 160,000 followers. Overall, they have a relatively average number of posts, but I think that can be attributed to the “newness” of Instagram use for nonprofits. The page is filled with very heart wrenching pictures of people in need. There are also several pictures that tell the story of this organization and their various fundraising tactics. I think this nonprofit does a great job at grabbing the viewers attention with very powerful photos and making people want to know more about their mission. This nonprofit also uses a lot of very intriguing infographics that share very valuable information in a quick and efficient manner.
The Robin Hood Foundation website actually has a page that explains their social media strategy to the audience, Robin Hood Social Media Engagement. Recently, The Robin Hood Project’s website underwent a complete makeover to make it much more user friendly and interactive. The webpage provides links to the organizations social media platforms, which all display a wide variety of content with very little overlap. This organization has also made their website very compatible with mobile devices such as smart phones and tablets.
Next, I found a very interesting case study that The Robin Hood Project conducted in order to get the most viewer response as possible. Better Disaster Response Through Powerful Editor Tools at Robin Hood, outlines what the media coordinator at The Robin Hood Project did to increase the success of their social media presence. The team found that it is very important to share high-quality, attention grabbing information tailored to the specific social media platform it is being shared on.
After doing a lot of research about this nonprofit, the main difference I saw between them and the nonprofits we are learning about in class is lack of viewer interaction on their various social media platforms. I believe that is simply because this nonprofit is not as well known throughout the nation and especially worldwide like most of the nonprofits we are studying in class.
Links (the links would not code correctly into the text):
www.phase2technology.com/client/robin-hood-foundation/
www.phase2technology.com/case-study/better-disaster-response-through-powerful-editor-tools-at-robin-hood/