Post by raymundofac on Oct 2, 2014 14:02:44 GMT -5
For this discussion post I've decided to focus on Save the Children UK, a national nonprofit organization whose mission is to provide relief and help support children in developing countries (much like the World Pediatric Project). Save the Children has been around since 1919, and now has 30 national Save the Children organizations (other than the UK's) that are under the umbrella of Save the Children International. They are also involved in emergency-relief efforts, as well as the general protection of children from war and violence.
Save the Children UK has very well-organized Instagram and Pinterest accounts, both of which include great imagery and visuals. However, I found that their YouTube is undergoing a lot of change. According to this article, they have actually chosen a new host that will be given editorial control of their page (Chloe Dungate, who actually already has quite a following on YouTube as ScarfDemon). She won this opportunity through votes on Save the Children's #Vlog4Good project to be the new YouTube face of the organization, and posted her first video yesterday (which is part of this article regarding her reinvention of the page).
I think that this is a very progressive move for Save the Children. Because they have been around for so long, they didn't develop a good social media strategy off the bat (such as organizations like Charity: water that was founded in 2006). Having a very positive and cheerful host will allow their YouTube page to flourish. I watched some of their previous videos, such as this one about reading with your children, and this one about Syria that went viral.
Videos like these can be very effective in guilting the audience, and have a more emotionally moving approach. However, using Chloe as the new host for Save the Children makes way for a strategy of optimism and humor. The progressive development of social media strategies now involves one of inspiration and opportunity, rather than guilt. I think that implementing this strategy of adopting a new voice for the World Pediatric Project's YouTube page would be extremely valuable. Also, their page is relatively new and only has four videos– so not much change or transition would need to occur for the page to take on a character.
Save the Children UK has very well-organized Instagram and Pinterest accounts, both of which include great imagery and visuals. However, I found that their YouTube is undergoing a lot of change. According to this article, they have actually chosen a new host that will be given editorial control of their page (Chloe Dungate, who actually already has quite a following on YouTube as ScarfDemon). She won this opportunity through votes on Save the Children's #Vlog4Good project to be the new YouTube face of the organization, and posted her first video yesterday (which is part of this article regarding her reinvention of the page).
I think that this is a very progressive move for Save the Children. Because they have been around for so long, they didn't develop a good social media strategy off the bat (such as organizations like Charity: water that was founded in 2006). Having a very positive and cheerful host will allow their YouTube page to flourish. I watched some of their previous videos, such as this one about reading with your children, and this one about Syria that went viral.
Videos like these can be very effective in guilting the audience, and have a more emotionally moving approach. However, using Chloe as the new host for Save the Children makes way for a strategy of optimism and humor. The progressive development of social media strategies now involves one of inspiration and opportunity, rather than guilt. I think that implementing this strategy of adopting a new voice for the World Pediatric Project's YouTube page would be extremely valuable. Also, their page is relatively new and only has four videos– so not much change or transition would need to occur for the page to take on a character.
