Post by jpandors27 on Oct 2, 2014 13:32:09 GMT -5
UNICEF, which stands for United Nations International Children's Emergency Fund, was started in 1946 to assist children after conflicts in Europe. UNICEF promotes the well-being of young children across the globe, with the viewpoint that an good early start sets a person up for the most promising future. UNICEF seems to have their hand in a little bit of everything; HIV prevention, female education, proper nourishment and other assistance in over 190 countries.
UNICEF is active on all major social media platforms including YouTube, Facebook, Twitter, Tumblr, Instagram and Pinterest. Facebook has the largest reach, with 4.4 million likes. For comparison, a corporation like Bank of America only has 1.9 million likes.
Helping children is something almost anybody can get behind, and pictures increase the ability for donors to relate. Currently, UNICEF is running a campaign about orphans of the Ebola outbreak, which shows that UNICEF stays current and reacts to emergencies. Just as we learned from the Google Hangout about Doctors without Borders, these types of organizations have to adjust course rapidly when a disaster or outbreak occurs. This can throw a wrench in the social media plan, but it seems as if UNICEF has rolled with the punches and come out on top. Before Ebola was front and center news, UNICEF was covering the conflict in Israel/Gaza heavily, and the effect that has on children there.
The Ebola outbreak is having a devastating effect on children, with over 3,700 children having lost at least one parent so far. They are then frequently being rejected by surviving relatives for fear of infection. With this terrible statistic, UNICEF has been able to run pictures and stories to their followers and donors.
My assessment of the overall presence and success of UNICEF's use of social media is that it is strong and successful. UNICEF has been around for a long time and is a "household name" of sorts, however they have adopted new technologies to stay relevant and further their cause. Their Instagram is very powerful, and I actually feel that looking at the photos shows their story over the past few months. I can see when they were covering Israel/Gaza, and now Ebola.
Twitter looks well used with multiple posts per day. Some posts have pictures, all use hashtags and link to additional content. UNICEF also retweets others and responds to inquiries. UNICEF has 3.1 million followers and has posted almost 2,000 photos since joining in 2009.
www.unicef.org/infobycountry/oPt_76083.html
www.unicef.org/infobycountry/nigeria_76103.html
UNICEF is active on all major social media platforms including YouTube, Facebook, Twitter, Tumblr, Instagram and Pinterest. Facebook has the largest reach, with 4.4 million likes. For comparison, a corporation like Bank of America only has 1.9 million likes.
Helping children is something almost anybody can get behind, and pictures increase the ability for donors to relate. Currently, UNICEF is running a campaign about orphans of the Ebola outbreak, which shows that UNICEF stays current and reacts to emergencies. Just as we learned from the Google Hangout about Doctors without Borders, these types of organizations have to adjust course rapidly when a disaster or outbreak occurs. This can throw a wrench in the social media plan, but it seems as if UNICEF has rolled with the punches and come out on top. Before Ebola was front and center news, UNICEF was covering the conflict in Israel/Gaza heavily, and the effect that has on children there.
The Ebola outbreak is having a devastating effect on children, with over 3,700 children having lost at least one parent so far. They are then frequently being rejected by surviving relatives for fear of infection. With this terrible statistic, UNICEF has been able to run pictures and stories to their followers and donors.
My assessment of the overall presence and success of UNICEF's use of social media is that it is strong and successful. UNICEF has been around for a long time and is a "household name" of sorts, however they have adopted new technologies to stay relevant and further their cause. Their Instagram is very powerful, and I actually feel that looking at the photos shows their story over the past few months. I can see when they were covering Israel/Gaza, and now Ebola.
Twitter looks well used with multiple posts per day. Some posts have pictures, all use hashtags and link to additional content. UNICEF also retweets others and responds to inquiries. UNICEF has 3.1 million followers and has posted almost 2,000 photos since joining in 2009.
www.unicef.org/infobycountry/oPt_76083.html
www.unicef.org/infobycountry/nigeria_76103.html