Post by briannaburroughs on Oct 2, 2014 12:32:36 GMT -5
The Food Trust is a relatively new non-profit organization that started in 1992, located in Philadelphia, Pennsylvania. Their mission is “to ensure that everyone has access affordable, nutritious food and information to make healthy decisions.” This non-profit has a great story on how they have evolved. The Food Trust originally started as a farmer’s market to help support those in South Philadelphia obtain fresh produce and more, as they didn’t have easy access to fresh and healthy food choices at the time. Now, The Food Trust “has worked with neighborhoods, schools, grocers, farmers and policymakers in Philadelphia and across the country to change how we all think about healthy food and to increase its availability.” The growth in a little over two decades is amazing with what they’ve done.
This non-profit has easy access links to Facebook, Twitter, and Instagram. As I was researching their interaction with each social media platform it seems they have got the bowl rolling but are still a smidge behind in comparison to other, older organizations. The Food Trust’s Instagram has a very bright light ahead of them - their photos as well as mini videos contain a variety of different people, events, and fresh food. Their social media is very engaging and with just a glance I want to learn more. As for the platforms they haven’t moved forward with is YouTube, Pinterest, and Vine. The Food Trust could gain more voice through these social media platforms. YouTube, their engagement can be focused on the video aspect of their events and miscellaneous activities that pertain to food trust. The Food Trust could potentially make mash-up videos of their entire year and what they have accomplished as well as videos that introduce who is behind the scene’s of this organization. As for Pinterest, The Food Trust can have a collection of photos that emphasize fresh and healthy choices that their organization offers. Their Pinterest could also provide healthy recipes that include their fresh produce from family meals to quick snacks. Finally, Vine – this platform has the ability to go very viral in short, comical or moving videos. Vine for The Food Trust could expand but interacting with the one’s who they are providing for and could have short bits of information letting more people aware of the work they are currently doing. Even though The Food Trust is active solely on Facebook, Twitter, and Instagram – expanding their social media could only increase and build a bigger relationship/engagement with their audience.
www.myphilanthropedia.org/top-nonprofits/national/childhood-nutrition-health/2013/the-food-trust
thefoodtrust.org/about/mission
thefoodtrust.org/uploads/media_items/2012-fallnewsletter.original.pdf
This non-profit has easy access links to Facebook, Twitter, and Instagram. As I was researching their interaction with each social media platform it seems they have got the bowl rolling but are still a smidge behind in comparison to other, older organizations. The Food Trust’s Instagram has a very bright light ahead of them - their photos as well as mini videos contain a variety of different people, events, and fresh food. Their social media is very engaging and with just a glance I want to learn more. As for the platforms they haven’t moved forward with is YouTube, Pinterest, and Vine. The Food Trust could gain more voice through these social media platforms. YouTube, their engagement can be focused on the video aspect of their events and miscellaneous activities that pertain to food trust. The Food Trust could potentially make mash-up videos of their entire year and what they have accomplished as well as videos that introduce who is behind the scene’s of this organization. As for Pinterest, The Food Trust can have a collection of photos that emphasize fresh and healthy choices that their organization offers. Their Pinterest could also provide healthy recipes that include their fresh produce from family meals to quick snacks. Finally, Vine – this platform has the ability to go very viral in short, comical or moving videos. Vine for The Food Trust could expand but interacting with the one’s who they are providing for and could have short bits of information letting more people aware of the work they are currently doing. Even though The Food Trust is active solely on Facebook, Twitter, and Instagram – expanding their social media could only increase and build a bigger relationship/engagement with their audience.
www.myphilanthropedia.org/top-nonprofits/national/childhood-nutrition-health/2013/the-food-trust
thefoodtrust.org/about/mission
thefoodtrust.org/uploads/media_items/2012-fallnewsletter.original.pdf