Post by owhitham on Oct 2, 2014 12:09:56 GMT -5
Doctors Without Borders www.doctorswithoutborders.org/ was featured in this week’s Google Hangouts. A brief look at their website shows the international character of the organization (the logo with the “Medecins Sans Frontieres” over top “Doctors Without Borders” highlights that this is not a US entity, but one which is not truly linked to any country). Furthermore, there website flashes between the Ebola Crisis in Africa, the Syrian Conflict (with impacts on refuges and birth), issues in India pertaining to the use of generic drugs, actions in Gaza, and flooding in Sudan. Basically, Doctors Without Borders is projecting the image that they operate anywhere in the world where medical need is required, and that they work on any kind of problem whether it be areas which are ravaged by war, areas where there has been a natural disaster, areas where there is an outbreak of deadly viruses, or simply poor areas where it is difficult to obtain vaccines, drugs, or other medical assistance. There mass appeal is embodied by the statement “MSF is driven by our principles of neutrality and impartiality and the believe that everyone has the right to life-saving medical care” www.doctorswithoutborders.org/support-us/share-msf
Doctors Without Borders uses Facebook, Twitter, Google+, Tumblr, Pintarest, Vimeo, FlipBoard, and YouTube. A page of their web site is devoted to social media www.doctorswithoutborders.org/support-us/share-msf/social-media Here you can link to any of the other outlets.
One of the thinks that Doctors Without Borders does very well is use pictures and color. Throughout the website and on many of the other social media outlets the color red is used to frame various pictures and “sections”, i.e., it provides a bottom border so to speak which will drive peoples eyes to the messages or images which are important. One photo has an image of a heart beat and two hands holding each other. The bottom of the photo it implores the reader to “work with us”. For purely personal reasons, this photo and statement seems to differentiate Doctors Without Borders from other global health entities we have reviewed. The logo, like a Nike’s “Just Do It”, has certain quality that suggest the you, the viewer, should become a part of Doctors Without Borders. That is, you can become part of the team by sending money, participating in events, volunteering with logistics, etc. I believe that the heart beat and the clasping of the hands symbolizes that a bond is being formed when you help out
Doctors Without Borders uses Facebook, Twitter, Google+, Tumblr, Pintarest, Vimeo, FlipBoard, and YouTube. A page of their web site is devoted to social media www.doctorswithoutborders.org/support-us/share-msf/social-media Here you can link to any of the other outlets.
One of the thinks that Doctors Without Borders does very well is use pictures and color. Throughout the website and on many of the other social media outlets the color red is used to frame various pictures and “sections”, i.e., it provides a bottom border so to speak which will drive peoples eyes to the messages or images which are important. One photo has an image of a heart beat and two hands holding each other. The bottom of the photo it implores the reader to “work with us”. For purely personal reasons, this photo and statement seems to differentiate Doctors Without Borders from other global health entities we have reviewed. The logo, like a Nike’s “Just Do It”, has certain quality that suggest the you, the viewer, should become a part of Doctors Without Borders. That is, you can become part of the team by sending money, participating in events, volunteering with logistics, etc. I believe that the heart beat and the clasping of the hands symbolizes that a bond is being formed when you help out