Post by owhitham on Oct 2, 2014 12:08:24 GMT -5
Public Relations Review, Vol. 37, Issue 1, pages 37-43 reports on how the American Red Cross employs social media www.sciencedirect.com/science/article/pii/S0363811110001335 The article summary indicates that they primarily use Facebook and Twitter to create a two way dialogue to provide faster service, media coverage, and feedback, but that the barriers they have encountered have been a lack of staff and time.
The American Red Cross www.redcross.org/ is active on most social media outlets. In particular, they have multiple blogs, Facebook, Twitter, Youtube, Flickr, Pinterest, and Linked In accounts. They have a disaster online newsroom which can provide interested people with media information and which can receive input from interested people on the web (e.g., tweets, pictures, etc.) which can then be re-broadcasted. Information Week reports that the American Red Cross uses Salesforc.com’s Radian6 social media monitoring service to pull in social media content from platforms such as Twitter, Facebook, and blogs, and aggregates and analyzes the data and plans to share this information with government organizations such as the FEMA as well as volunteers in the field www.informationweek.com/software/information-management/inside-red-cross-social-media-command-center/d/d-id/1103392?
Notably absent from The American Red Cross links is Instagram. It is not clear why this outlet would not be used; however, based on other charities we have analyzed in this class previously, it may be that (1) there are difficulties with using Instagram, (2) there may be privacy concerns with what is being posted and how it is being posted, and/or (3) there may simply not be enough time or resources to be active on Instagram.
The American Red Cross provides a personalized appeal which can keep people in engaged. For instance, the run a segment entitled “How You Can Help Prevent Spread of EV-D68 Virus” which explains who the virus affects, an explanation how you can avoid the virus and prevent its spread, etc. Also, the American Red Cross is active in certifying people in lifesaving, CPR, and other important health training activities, and they use their many social media outlets to inform people where the courses can be taken, how you can sign up, etc. Similarly, the American Red Cross is the source of blood used by many hospitals and in almost every disaster relief effort around the world, and they use their various social media outlets to inform people where they can donate blood, volunteer to assist in a blood drive. All of the American Red Cross’s social media outlets have links which make it easy to donate funds.
The American Red Cross www.redcross.org/ is active on most social media outlets. In particular, they have multiple blogs, Facebook, Twitter, Youtube, Flickr, Pinterest, and Linked In accounts. They have a disaster online newsroom which can provide interested people with media information and which can receive input from interested people on the web (e.g., tweets, pictures, etc.) which can then be re-broadcasted. Information Week reports that the American Red Cross uses Salesforc.com’s Radian6 social media monitoring service to pull in social media content from platforms such as Twitter, Facebook, and blogs, and aggregates and analyzes the data and plans to share this information with government organizations such as the FEMA as well as volunteers in the field www.informationweek.com/software/information-management/inside-red-cross-social-media-command-center/d/d-id/1103392?
Notably absent from The American Red Cross links is Instagram. It is not clear why this outlet would not be used; however, based on other charities we have analyzed in this class previously, it may be that (1) there are difficulties with using Instagram, (2) there may be privacy concerns with what is being posted and how it is being posted, and/or (3) there may simply not be enough time or resources to be active on Instagram.
The American Red Cross provides a personalized appeal which can keep people in engaged. For instance, the run a segment entitled “How You Can Help Prevent Spread of EV-D68 Virus” which explains who the virus affects, an explanation how you can avoid the virus and prevent its spread, etc. Also, the American Red Cross is active in certifying people in lifesaving, CPR, and other important health training activities, and they use their many social media outlets to inform people where the courses can be taken, how you can sign up, etc. Similarly, the American Red Cross is the source of blood used by many hospitals and in almost every disaster relief effort around the world, and they use their various social media outlets to inform people where they can donate blood, volunteer to assist in a blood drive. All of the American Red Cross’s social media outlets have links which make it easy to donate funds.