Charity Water

I decided to write about Charity Water, as Paull Young seemed extremely passionate about this organization and provided such a good backstory to the organization as well as just a nice basis of everything they do. Young told us all about Rachel’s story and how because her last wish was for people to raise $300.00 to help other children receive fresh drinking water, the whole thing turned into a massive nonprofit organization that raised $1.2 million in response to her last wish in 2006. I love that it started as caring, selfless people donating money on their birthdays and asking others to donate money instead of gifs. Soon, this turned into a huge organization started in Manhattan that has funded 6,611 projects and benefits 2,545,000 people. All thanks to Rachel!
So to generate this much support, they must have great social media backstage. Paull Young said in the Google Hangout video that they do not spend any of their money on marketing or advertising. Instead, they allow their viewers to choose what they see. Charity Water does have other supporting organizations that are connected with them that broadcast updates and the latest information which helps get their message out. I think it’s extremely effective that on Charity Water’s website, they have a money clock that is constantly updating with the amount of money that has been donated to this cause. It allows people to see how many citizens of the world are striving to provide everyone with a natural right: water.
I think Charity Water’s most impacting social media site is their Instagram page. In the lecture, Jeanine mentioned that it is full of vibrant, colorful pictures of children with fresh water. I think it’s important that Charity Water includes the water in every photo to really impact the viewer. Water is something that we take for granted, so to see that water bottle placed strategically in a child’s arms, really makes me think how I overlook my blessings every single day.