Post by clementsbs on Oct 2, 2014 11:03:35 GMT -5
As discussed in the lectures, visual media is an ever-growing and incredibly useful tool for organizations, especially non profit organizations. Social media allows non profit organizations to reach a wider audience than ever before in a popular, inexpensive and convenient way. This not only provides greater opportunities for fundraising, but also attracts attention to the causes which they aim to assist and bring awareness to. UNICEF has done an excellent job in recognizing the useful nature of visual social media and has flawlessly developed their own strategy to successfully use visual social media sites such as Instagram to bring attention to their organization and spread important information seamlessly to their followers.
UNICEF has acknowledged Instagram as the fastest growing social media site and has taken advantage of that knowledge. UNICEF has actually published their social media strategy for Instagram online for employees and other organizations to clearly see their methods that have led to success (1). Like other organizations, such as Doctors Without Borders, UNICEF has done a wonderful job of using eye catching photos to draw the viewer in and then providing useful information in the caption. These photos are very well shot and perfectly demonstrate the necessity of their work while informing those that may be ignorant to the work the organization completes. UNICEF also posts information surrounding natural disasters very quickly after they occur, often shedding light onto the disasters soon after they occur. They also conveniently use celebrities to draw attention from their fan base to the message and actions of UNICEF.
UNICEF has included the use of videos on their Instagram accounts, unlike many other organizations. The post videos on important events such as a video of Stevie a Wonder during the 2013 UNGA conference (1). They also post videos highlighting their campaigns, such as their campaign to bring awareness to children with disabilities and the effect their disabilities have on their daily lives, family and society.
Unlike many for-profit organizations, UNICEF makes a valiant effort to not only make posts on social media, but also show the value of their actions and demonstrate the passion the organization has for the work they do (2). They encourage employees to not just broadcast information, but also interact with respondents, add value to the debate and correct their mistakes (2). UNICEF realizes that their employees are human and encourage them to apologize for mistakes in an effort to help the audience identify even more with the organization.
1- www.slideshare.net/mobile/socialandcivic/unicef-on-instagram-31671913
2- www.slideshare.net/mobile/socialandcivic/social-media-guidelines-updated-2013
UNICEF has acknowledged Instagram as the fastest growing social media site and has taken advantage of that knowledge. UNICEF has actually published their social media strategy for Instagram online for employees and other organizations to clearly see their methods that have led to success (1). Like other organizations, such as Doctors Without Borders, UNICEF has done a wonderful job of using eye catching photos to draw the viewer in and then providing useful information in the caption. These photos are very well shot and perfectly demonstrate the necessity of their work while informing those that may be ignorant to the work the organization completes. UNICEF also posts information surrounding natural disasters very quickly after they occur, often shedding light onto the disasters soon after they occur. They also conveniently use celebrities to draw attention from their fan base to the message and actions of UNICEF.
UNICEF has included the use of videos on their Instagram accounts, unlike many other organizations. The post videos on important events such as a video of Stevie a Wonder during the 2013 UNGA conference (1). They also post videos highlighting their campaigns, such as their campaign to bring awareness to children with disabilities and the effect their disabilities have on their daily lives, family and society.
Unlike many for-profit organizations, UNICEF makes a valiant effort to not only make posts on social media, but also show the value of their actions and demonstrate the passion the organization has for the work they do (2). They encourage employees to not just broadcast information, but also interact with respondents, add value to the debate and correct their mistakes (2). UNICEF realizes that their employees are human and encourage them to apologize for mistakes in an effort to help the audience identify even more with the organization.
1- www.slideshare.net/mobile/socialandcivic/unicef-on-instagram-31671913
2- www.slideshare.net/mobile/socialandcivic/social-media-guidelines-updated-2013