Post by nczaja530 on Oct 2, 2014 10:53:40 GMT -5
One of the main aspects I found interesting regarding Charity Water’s visual social media engagement is that they consistently focus on the main idea of inspiration. One of the topics Paull Young spoke about during the google hangout involved that Charity Water does not want to seem like a one-sided organization where funds are donated, the person is put on a subscription list, and they are never heard from again. And, this something that is true when taking a close look at their Instagram and pinterest pages.
The main inspiration point noticed through a majority of their social media engagement is that they encourage people to ask for donations for their birthday rather than asking for a typical present. One of the most interesting things is that after a close study, a lot of young children between the ages of nine and ten were the ones asking for the donations and willing to give up their birthdays for those in need. When taking a deeper look at inspiration, I think these young children are able to inspire many around the world and show that it doesn’t matter how old you are; anyone can get involved when it comes to being part of a fundraising campaign.
Another successful portion of Charity Water’s campaigning is that for the whole month of September, the charity worked hard to bring water to 100,000 people in the Shael region of Mali and Niger. Although they only raised half of their $4 million goal, they still continue to use the #SeptemberCampaign hashtag to keep the campaign going. In a way this campaign can be combined directly with other fundraising engagements they’ve initiated, such as visual images for a countdown to World Water Day and the ongoing birthday campaign.
When compared with other organizations, Charity Water definitely stands out because on all of their social media platforms, they consistently use visuals as a means of making a point. Photos of young children holding glasses of water on their Instagram page always spark a discussion in the comments. Their facebook posts always include people sharing the posts to their own profiles, likes, and comments that are made in many different languages. Even when educating the public on water facts and what they can do to help, informational and colorful infographics are used to show others that their donation can make a difference. It goes to show that people will do more if they are inspired, and know that they have a voice in the discussion.
The main inspiration point noticed through a majority of their social media engagement is that they encourage people to ask for donations for their birthday rather than asking for a typical present. One of the most interesting things is that after a close study, a lot of young children between the ages of nine and ten were the ones asking for the donations and willing to give up their birthdays for those in need. When taking a deeper look at inspiration, I think these young children are able to inspire many around the world and show that it doesn’t matter how old you are; anyone can get involved when it comes to being part of a fundraising campaign.
Another successful portion of Charity Water’s campaigning is that for the whole month of September, the charity worked hard to bring water to 100,000 people in the Shael region of Mali and Niger. Although they only raised half of their $4 million goal, they still continue to use the #SeptemberCampaign hashtag to keep the campaign going. In a way this campaign can be combined directly with other fundraising engagements they’ve initiated, such as visual images for a countdown to World Water Day and the ongoing birthday campaign.
When compared with other organizations, Charity Water definitely stands out because on all of their social media platforms, they consistently use visuals as a means of making a point. Photos of young children holding glasses of water on their Instagram page always spark a discussion in the comments. Their facebook posts always include people sharing the posts to their own profiles, likes, and comments that are made in many different languages. Even when educating the public on water facts and what they can do to help, informational and colorful infographics are used to show others that their donation can make a difference. It goes to show that people will do more if they are inspired, and know that they have a voice in the discussion.