Post by karaherring on Oct 2, 2014 10:48:47 GMT -5
After listening to the two Google Hangouts, I decided to take a look at Doctors without Borders visual social media sites. We learned in the lecture this week that pictures can have a bigger impact on the public, therefore many non-profits are making the shift toward visual media. Doctors without Borders has had a very successful visual campaign, especially during the current Ebola crisis.
Doctors without Borders does a great job maintaining their Instagram account. According to Nick they post about two pictures a day; this coincides with our lecture on a successful visual media platform. In my opinion the Instagram account is probably one of the most successful visual social media platforms with a total of 42,000 followers. With the recent Ebola outbreak social media has become a very key way to convey the crisis, as Nick mentioned it has been more of a communications emergency. With their Instagram account MSF raises awareness about the crisis that is infiltrating the nation.
I decided to look at their Instagram page since it was mentioned in the hangout that the photos that are posted here are taken in the field. I think this is a very good tactic, and it has more of an impact on the people rather than some of the other pictures which are a bit older and lack the “in the moment quality.” Another quality of Instagram that I though was powerful was the quality of the pictures. These pictures are giving a visual story to the news stories that we are hearing. The visuals also show doctor patient interaction, which is something the other non-profits lack.
I think one aspect of MSF’s social media strategy that is special when compared to other non-profits is the quality of their pictures. Their pictures truly stand out compared to other pictures I have seen in other non-profits. As I mentioned before their pictures provide a visual story to more current news stories. In one of the pictures on their Instagram account it shows some of the doctors putting on hazmat suits with the caption of “as of July 28th, the Ebola outbreak has resulted in 670 deaths in Sierra Leone.
Many non-profits use visual social media as a means of providing a visual story to the work that they do in the field. This strategy has a longer lasting effect on the people that view it, as well as conveying feeling and emotion to a cause. I think that Doctors without Borders does an exceptional job going above and beyond on these sites to make them stand out among other non-profit organizations.
Doctors without Borders does a great job maintaining their Instagram account. According to Nick they post about two pictures a day; this coincides with our lecture on a successful visual media platform. In my opinion the Instagram account is probably one of the most successful visual social media platforms with a total of 42,000 followers. With the recent Ebola outbreak social media has become a very key way to convey the crisis, as Nick mentioned it has been more of a communications emergency. With their Instagram account MSF raises awareness about the crisis that is infiltrating the nation.
I decided to look at their Instagram page since it was mentioned in the hangout that the photos that are posted here are taken in the field. I think this is a very good tactic, and it has more of an impact on the people rather than some of the other pictures which are a bit older and lack the “in the moment quality.” Another quality of Instagram that I though was powerful was the quality of the pictures. These pictures are giving a visual story to the news stories that we are hearing. The visuals also show doctor patient interaction, which is something the other non-profits lack.
I think one aspect of MSF’s social media strategy that is special when compared to other non-profits is the quality of their pictures. Their pictures truly stand out compared to other pictures I have seen in other non-profits. As I mentioned before their pictures provide a visual story to more current news stories. In one of the pictures on their Instagram account it shows some of the doctors putting on hazmat suits with the caption of “as of July 28th, the Ebola outbreak has resulted in 670 deaths in Sierra Leone.
Many non-profits use visual social media as a means of providing a visual story to the work that they do in the field. This strategy has a longer lasting effect on the people that view it, as well as conveying feeling and emotion to a cause. I think that Doctors without Borders does an exceptional job going above and beyond on these sites to make them stand out among other non-profit organizations.