Post by digangidl on Oct 2, 2014 3:36:25 GMT -5
I found it interesting that Paul Young of Charity Water mentioned that the non-profit does all of its outreach online through social media and does not spend money on marketing or advertising, and does not send direct mail. Many people find advertising annoying and direct mail even more so, so I liked that they choose to market their non-profit in a realm in which people are able to pick and choose what they want to see and decide if they want to engage with Charity Water as opposed to having information forced on them. He even mentioned directly that people liked the content and transparency of Charity Water, and the fact that they are a web-based non-profit and do their engagement and fundraising principally online.
I also liked the fact that Charity Water has, on their main page, a ticker that displays exactly how much money has been donated in their September campaign, in which a generous donator is matching all donations to the dollar. Their site is easy to use and aesthetically attractive, which is extremely important for a web-based non-profit. They also have a page dedicated to "Why Water?" with a youtube video that is very visually grabbing and engrossing. In my other discussion this week I discussed how important Youtube is as a tool of virality when it comes to charity organizations because of the ease of sharing videos and the ability of a video to go viral. The video is animated in a style that is very popular now, with animation that looks similar to kinetic typography and very simple, but intense voiceover narration that explains just why the issue at hand is so urgent.
Water is definitely an issue of the millennial, because we are inheriting a world where potable water is a resource that has the power to move developing countries out of poverty and struggle. It is a basic human right and world progress will remain stagnant until everyone has access to it, but first we need to rally action and money in order to address the problem. Technology exists to make water potable, but it is a question of accessibility and money. Charity Water's web-based outreach is very effective in targeting millennials and I think they will do a lot of good with this strategy. When millennials are able to understand better just how close to home this problem is, then we will rise up in numbers and address it.
I also liked the fact that Charity Water has, on their main page, a ticker that displays exactly how much money has been donated in their September campaign, in which a generous donator is matching all donations to the dollar. Their site is easy to use and aesthetically attractive, which is extremely important for a web-based non-profit. They also have a page dedicated to "Why Water?" with a youtube video that is very visually grabbing and engrossing. In my other discussion this week I discussed how important Youtube is as a tool of virality when it comes to charity organizations because of the ease of sharing videos and the ability of a video to go viral. The video is animated in a style that is very popular now, with animation that looks similar to kinetic typography and very simple, but intense voiceover narration that explains just why the issue at hand is so urgent.
Water is definitely an issue of the millennial, because we are inheriting a world where potable water is a resource that has the power to move developing countries out of poverty and struggle. It is a basic human right and world progress will remain stagnant until everyone has access to it, but first we need to rally action and money in order to address the problem. Technology exists to make water potable, but it is a question of accessibility and money. Charity Water's web-based outreach is very effective in targeting millennials and I think they will do a lot of good with this strategy. When millennials are able to understand better just how close to home this problem is, then we will rise up in numbers and address it.
