Post by digangidl on Oct 2, 2014 3:06:23 GMT -5
The Make-A-Wish Foundation has a uniquely social media-friendly model to work with. Our sympathies are immediately engaged by children with terminal illnesses, and we want to see them be happy. This draws us to videos of them being presented with their wishes or photos of the same. Additionally, many kids wish to meet and have some one-on-one time with their favorite celebrity, often very popular singers who appeal to kids (many are Disney stars or former Disney stars) and who therefore have a massive fanbase. People who are fans of these celebrities are going to be especially inclined to watch a video of one of their favorite celebrities performing a public service and doing good in the world, as it reinforces their positive attitudes toward the celebrity and also gives them a feel-good moment in their day.
The celebrity element makes Make-A-Wish stand out, as their massive yearly donations and name being in very good standing and very famous (as well as being an excellent cause that people care about dearly) make celebrities much more likely to participate.
So this establishes why Make-A-Wish does well to use Youtube, as Youtube is the number one video sharing service on the Internet and also lends itself very much to virality in a pure sense unlike Facebook videos. Facebook videos can be shared to various walls many times over, which obscures the original poster. However, Youtube videos can be shared and embedded, but always link back to the original source, which can be accessed from mobile with or without an app, as well as being accessed from desktop. Make-A-Wish Youtube videos very often go viral, and draw large amounts of attention back to the charity.
The Nonprofit Website Project describes the three reasons nonprofits should use Youtube as being: it is "a place for your nonprofit to tell its stories visually", it's "a free resource", and "you can follow other nonprofits or organizations that you’re interested in". Make-A-Wish definitely takes advantage of Youtube's visual component and presumably its freeness as well, however they are too big an organization to spend much time promoting other nonprofits using their channel. They do, however, support and promote individual area chapters of Make-A-Wish through the main Make-A-Wish America channel.
One of the most recent Make-A-Wish viral stories was the story of five-year-old Miles Scott's wish to be Batkid, which touched people through a combination of his very young age and our strong personal association with Batman as a culture. A trailer was released on Youtube for an upcoming documentary about Batkid.
The celebrity element makes Make-A-Wish stand out, as their massive yearly donations and name being in very good standing and very famous (as well as being an excellent cause that people care about dearly) make celebrities much more likely to participate.
So this establishes why Make-A-Wish does well to use Youtube, as Youtube is the number one video sharing service on the Internet and also lends itself very much to virality in a pure sense unlike Facebook videos. Facebook videos can be shared to various walls many times over, which obscures the original poster. However, Youtube videos can be shared and embedded, but always link back to the original source, which can be accessed from mobile with or without an app, as well as being accessed from desktop. Make-A-Wish Youtube videos very often go viral, and draw large amounts of attention back to the charity.
The Nonprofit Website Project describes the three reasons nonprofits should use Youtube as being: it is "a place for your nonprofit to tell its stories visually", it's "a free resource", and "you can follow other nonprofits or organizations that you’re interested in". Make-A-Wish definitely takes advantage of Youtube's visual component and presumably its freeness as well, however they are too big an organization to spend much time promoting other nonprofits using their channel. They do, however, support and promote individual area chapters of Make-A-Wish through the main Make-A-Wish America channel.
One of the most recent Make-A-Wish viral stories was the story of five-year-old Miles Scott's wish to be Batkid, which touched people through a combination of his very young age and our strong personal association with Batman as a culture. A trailer was released on Youtube for an upcoming documentary about Batkid.
