Post by mishaalabbasi on Oct 1, 2014 23:51:56 GMT -5
The Livestrong Foundation was established in 1997 by cyclist Lance Armstrong, after his own diagnosis with testicular cancer, to help others manage life through and beyond their cancer. With their signature yellow and black colour scheme, Livestrong is nothing short of recognizable. The most notable and well-known aspect of Livestrong as a brand is their yellow, rubber bracelets with the word “LIVESTRONG” stamped into it. For a while, these bracelets made such an impact that they seeped their way into the pop culture fashion as a rather short-lived trend. (And are still used by a number of non-profits after the fact to enhance visibility for their own organizations: i.e. American Foundation for Suicide Prevention).
The Livestrong Foundation maintains an active presence on social media platforms likes Facebook and Twitter – which is unsurprising. I was pleasantly surprised when exploring their YouTube, Flickr, and Pinterest accounts that they have pushed out a sea of relevant content. Though their engagement on Flickr is thin, the amount of viable content is immense. The Livestrong YouTube channel boasts 4,320 subscribers and more that 1.6 million views. But their activity on Pinterest is especially rich. With boards ranging from “Cancer Hacks,” “Daily Cures,” “Survivors,” “Fundraising Ideas,” and “Community Events” the content of each board varying greatly. The visual thread that Livestrong weaves through all the graphic content, pictures in Facebook and Twitter posts, website/product design is the colour yellow.
On Pinterest, Livestrong can account for more than 2,480 followers on their official foundation page. Beyond that, each of their individual, out of 25, “Boards” on Pinterest can account for anywhere between 1,000-2,000+ followers. This enhances the rate of “repins” and “favourites” for content (aka “pins”) on their boards. Consequently, Pinterest originally evolved as a sort of marketplace. Retailers posted content regarding their stores, trends, sales, etc while linking back to a product page that would prompt a user to buy the product they were just looking at. Following the same sort of mindset, Livestrong is able to redirect Pinterest users from the social media platform to relevant resources or back to the Livestrong Foundations own website.
The traditional visibility (i.e through sponsorships and marathon-type events) has no doubt aided the Livestrong Foundation to establish itself as a trusted and known brand. The world of the Internet and new media has opened up a world of social interaction that connects people to the information that they may have once had trouble finding. They are connected through social media forums to others like them – to know that they are not alone in their struggles. They’re connected to a world of hope and through the work of non-profits such as the Livestrong Foundation, they’re to the resources and aid that helps make a difference.
The Livestrong Foundation maintains an active presence on social media platforms likes Facebook and Twitter – which is unsurprising. I was pleasantly surprised when exploring their YouTube, Flickr, and Pinterest accounts that they have pushed out a sea of relevant content. Though their engagement on Flickr is thin, the amount of viable content is immense. The Livestrong YouTube channel boasts 4,320 subscribers and more that 1.6 million views. But their activity on Pinterest is especially rich. With boards ranging from “Cancer Hacks,” “Daily Cures,” “Survivors,” “Fundraising Ideas,” and “Community Events” the content of each board varying greatly. The visual thread that Livestrong weaves through all the graphic content, pictures in Facebook and Twitter posts, website/product design is the colour yellow.
On Pinterest, Livestrong can account for more than 2,480 followers on their official foundation page. Beyond that, each of their individual, out of 25, “Boards” on Pinterest can account for anywhere between 1,000-2,000+ followers. This enhances the rate of “repins” and “favourites” for content (aka “pins”) on their boards. Consequently, Pinterest originally evolved as a sort of marketplace. Retailers posted content regarding their stores, trends, sales, etc while linking back to a product page that would prompt a user to buy the product they were just looking at. Following the same sort of mindset, Livestrong is able to redirect Pinterest users from the social media platform to relevant resources or back to the Livestrong Foundations own website.
The traditional visibility (i.e through sponsorships and marathon-type events) has no doubt aided the Livestrong Foundation to establish itself as a trusted and known brand. The world of the Internet and new media has opened up a world of social interaction that connects people to the information that they may have once had trouble finding. They are connected through social media forums to others like them – to know that they are not alone in their struggles. They’re connected to a world of hope and through the work of non-profits such as the Livestrong Foundation, they’re to the resources and aid that helps make a difference.