Post by danc5311 on Oct 1, 2014 21:30:08 GMT -5
The Make-a-Wish is a non-profit organization founded in 1980 that gives children with a terminal-illness the chance to live out one last wish. Their efforts have made them a well renowned organization that includes 62 chapters across the United States. The wishes granted allow the children to have a positive outlook despite a dire situation. Their success can be attributed to the level of emphasis they place on social media. While they do use quite a few different outlets, in this category, I focused primarily on their presence on Youtube.
Make-a-Wish has worked with ESPN over the years on the "My Wish" segment on Sportscenter. "My Wish" spans for around 7-10 minutes and follows a different child each segment as they get to meet and engage in an activity of their choosing with their favorite athletes. For these children it allows them to be a part of a situation that they did not believe they would ever be able to experience after being diagnosed with an illness. This segment has been airing for nine years annually on ESPN and has done much to increase the exposure of the Make-a-Wish foundation.
The "My Wish" segments have had success and Make-a-Wish made the right decision by creating a Youtube channel and allowing people to view them there as well. This allows the people who have previously viewed some of the segments on ESPN to have access to many more and concurrently allows non-viewers of ESPN the opportunity to see them as well.
In addition to "My Wish" the Make-a-Wish channel has a few other channels that are nicely organized. They include "The Wish List" which deals with wishes that mostly do not include athletes as well as some other miscellaneous videos. There is a playlist that includes some of their public service announcements and their commercials as well. They currently have almost 22,000 subscribers which is a very respectable number but one that definitely has room for improvement. They do not appear to update videos frequently and a large majority of their videos are part of the "My Wish" series. There does not seem to be many different aspects about the organization represented. I feel this is a platform that could greatly increase their exposure as the organizations premise is very heartwarming to see unfold. By increasing the level of involvement with Youtube it will allow people to make a larger emotional connection to the Make-a-Wish foundation.
everywhereagency.com/social-network-updates-a-friend-to-charities/#sthash.LtIw0drg.7Jm3pQcP.dpbs
wish.org/about-us/media-blogger-center/news-releases/2014/espn-my-wish
Make-a-Wish has worked with ESPN over the years on the "My Wish" segment on Sportscenter. "My Wish" spans for around 7-10 minutes and follows a different child each segment as they get to meet and engage in an activity of their choosing with their favorite athletes. For these children it allows them to be a part of a situation that they did not believe they would ever be able to experience after being diagnosed with an illness. This segment has been airing for nine years annually on ESPN and has done much to increase the exposure of the Make-a-Wish foundation.
The "My Wish" segments have had success and Make-a-Wish made the right decision by creating a Youtube channel and allowing people to view them there as well. This allows the people who have previously viewed some of the segments on ESPN to have access to many more and concurrently allows non-viewers of ESPN the opportunity to see them as well.
In addition to "My Wish" the Make-a-Wish channel has a few other channels that are nicely organized. They include "The Wish List" which deals with wishes that mostly do not include athletes as well as some other miscellaneous videos. There is a playlist that includes some of their public service announcements and their commercials as well. They currently have almost 22,000 subscribers which is a very respectable number but one that definitely has room for improvement. They do not appear to update videos frequently and a large majority of their videos are part of the "My Wish" series. There does not seem to be many different aspects about the organization represented. I feel this is a platform that could greatly increase their exposure as the organizations premise is very heartwarming to see unfold. By increasing the level of involvement with Youtube it will allow people to make a larger emotional connection to the Make-a-Wish foundation.
everywhereagency.com/social-network-updates-a-friend-to-charities/#sthash.LtIw0drg.7Jm3pQcP.dpbs
wish.org/about-us/media-blogger-center/news-releases/2014/espn-my-wish