Post by mongerce on Oct 1, 2014 21:21:39 GMT -5
Paull Young – digital director for charity water
Their vision is to reinvent charity and provide tools to make an impact for online fundraising. They realized they would have to create a really strong brand to make people follow them and become supporters. It is an issue that has gotten very little attention and hasn’t made much progress.
How can we create something that inspires some one, more about hearts and minds than someone’s checkbook. Inspiration is the most important part of their digital strategy. Relationships require tenure and time, the issue is not known until you bring it to them. The core of the strategy is about interpersonal relationship to create relationships that last years. Mutual benefit is also very important; investing in the relationship of the supporter creates a person willing to work with the company longer.
They seem to have an incredible moral compass just with the atmosphere of working at the company. Paul says inspiration is something everyone wants and so when you approach your social media platforms in this way you see more traffic. Key brand elements: 100 percent model funds to one of local partners and pay back the credit card fee even. Every cent of public money they send to partners because of this they have data to match up money with specific projects.
It takes 18 months to report back to donors where there money has benefitted but I feel this is a strategic strategy to show that they can see exactly where it goes.
They create films; send people to countries to take photographs for instagram. The focus on fundraising means their building a word of mouth movement. The reason it is so powerful is because you are asking your closest people and then they are inspired to do it themselves. The goal is to activate individuals to have this become their goal as well.
Videos are incredibly good ways to gain supporters. Viral is an effect not a strategy; it isn’t a smart idea to try and repeat it he says. Spending years on a base of people who really care about their organization.
Their vision is to reinvent charity and provide tools to make an impact for online fundraising. They realized they would have to create a really strong brand to make people follow them and become supporters. It is an issue that has gotten very little attention and hasn’t made much progress.
How can we create something that inspires some one, more about hearts and minds than someone’s checkbook. Inspiration is the most important part of their digital strategy. Relationships require tenure and time, the issue is not known until you bring it to them. The core of the strategy is about interpersonal relationship to create relationships that last years. Mutual benefit is also very important; investing in the relationship of the supporter creates a person willing to work with the company longer.
They seem to have an incredible moral compass just with the atmosphere of working at the company. Paul says inspiration is something everyone wants and so when you approach your social media platforms in this way you see more traffic. Key brand elements: 100 percent model funds to one of local partners and pay back the credit card fee even. Every cent of public money they send to partners because of this they have data to match up money with specific projects.
It takes 18 months to report back to donors where there money has benefitted but I feel this is a strategic strategy to show that they can see exactly where it goes.
They create films; send people to countries to take photographs for instagram. The focus on fundraising means their building a word of mouth movement. The reason it is so powerful is because you are asking your closest people and then they are inspired to do it themselves. The goal is to activate individuals to have this become their goal as well.
Videos are incredibly good ways to gain supporters. Viral is an effect not a strategy; it isn’t a smart idea to try and repeat it he says. Spending years on a base of people who really care about their organization.