Post by clementsbs on Oct 1, 2014 20:57:07 GMT -5
Proving to be the fastest growing social media platform currently, Instagram can play a key role in attracting followers for non-profit organizations. People enjoy visual social media because it allows followers to quickly scan a social media site and choose to learn more about the posts that attract their attention. While this can be very useful, especially for non-profits, it can also prevent non-profits from attracting attention from potential followers. Especially in the health care sector, non-profits in particular struggle with determining what is appropriate for visual social media posts, especially due to the often graphic nature of their images. Doctors Without Borders does an exceptional job of promoting their organization with powerful images without being too graphic. Their posts perfectly draw in the viewer and explain the importance of the image while posting about a variety of topics and locations.
While looking over the Instagram account used by Doctors Without Borders, I was first struck by the accounts visually appealing posts. The photos are obviously not taken on a cell phone. Someone who obviously knows about photography and knows what is visually appealing takes the photos and it is very helpful to the organization. The photos are not only visually appealing, but they also perfectly demonstrate the issues Doctors Without Borders are constantly dealing with. For instance, one photo shows a mother holding an oxygen mask up to her crying baby’s mouth. The caption explains that the girl is being treated for asthma with a nebulizer in Tripoli Lebanon. It also gives background information on the conflict between armed groups that affect the population in which the mother and her daughter live. The photo draws you in and the caption explains the context. The picture is powerful, but the caption makes it even more influential.
Doctors Without Borders’ Instagram account also shows a great amount of diversity. They have pictures from a variety of geographic locations from Lebanon to Liberia to Iraq. They post photos of Syrian refugees, UN meetings discussing military intervention to tackle Ebola in West Africa, surgeries in Haiti, and domestic violence awareness in Papua New Guinea. The photos are increadibly captivating and bring awareness to a variety of topics in a variety of areas in the developing world.
Doctors Without Borders does an exceptional job of providing captivating photos while bringing awareness to problems in the developing world.
While looking over the Instagram account used by Doctors Without Borders, I was first struck by the accounts visually appealing posts. The photos are obviously not taken on a cell phone. Someone who obviously knows about photography and knows what is visually appealing takes the photos and it is very helpful to the organization. The photos are not only visually appealing, but they also perfectly demonstrate the issues Doctors Without Borders are constantly dealing with. For instance, one photo shows a mother holding an oxygen mask up to her crying baby’s mouth. The caption explains that the girl is being treated for asthma with a nebulizer in Tripoli Lebanon. It also gives background information on the conflict between armed groups that affect the population in which the mother and her daughter live. The photo draws you in and the caption explains the context. The picture is powerful, but the caption makes it even more influential.
Doctors Without Borders’ Instagram account also shows a great amount of diversity. They have pictures from a variety of geographic locations from Lebanon to Liberia to Iraq. They post photos of Syrian refugees, UN meetings discussing military intervention to tackle Ebola in West Africa, surgeries in Haiti, and domestic violence awareness in Papua New Guinea. The photos are increadibly captivating and bring awareness to a variety of topics in a variety of areas in the developing world.
Doctors Without Borders does an exceptional job of providing captivating photos while bringing awareness to problems in the developing world.