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Post by seanausman on Oct 1, 2014 19:00:38 GMT -5
Out of the two Google Hangouts that we watched I liked Charity Water the best. This organization is designed to bring clean and safe drinking water to 3rd world countries. This non-profit organization is New York based and was founded by Scott Harrison in 2006, and has already brought clean water to over 2 million people. This organization is currently working in 22 countries, and has currently 13,000 projects, whether they are finished or still in progress. They are also on a lot of the social media networks like Facebook, Twitter, Instagram, and YouTube. Their YouTube account has a good amount of videos, and they post videos about what they have currently doing, like their latest video is showing people in Sahel which is located in West Africa, and it shows how hard it is for them to get water. It’s close to 110 degrees every day and it is extremely hard to find clean water to drink. Drinking dirty water and lack of sanitation kills more people every year than all forms of violence. It’s good that they make these videos to really show the hard ships, because it one thing to hear about it, but to see it put it in a whole different perspective. Their Facebook account has 307,000 likes and post multiple pictures and article a few times a day. They are also using a hashtag on every picture called #septemebercampaign, and I feel like this hashtag is really being shared a lot because they use it very frequently. Their twitter account on the other hand has 1.44 million followers. I really think their twitter is very successful because they tweet many times a day, and they also post many pictures and articles that really allow people to understand the harshness that these people go through every day. I looked up their Instagram account and they were rated number 1 on the top 10 most inspiring non-profits on Instagram.
The other organization Doctors without Borders is also a good organization but it seems like they are not as well known. Their twitter and Facebook page still has a lot of followers, they don’t seem to post enough pictures, but they do have a hashtag that they use called #ModlinAmerica. Pictures and writing that is short to the point will grab the reader’s attention way better. Also Charity Water’s website is way more inviting with giant pictures and good colors, and Doctors without Borders is just white and seems duller. These two organizations both contribute to the same cause which is good because the more help the better.
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Post by campbellol on Oct 5, 2014 13:03:10 GMT -5
I definitely agree that of the two organizations, Charity Water seemed to be the most likeable. Both nonprofits work for amazing causes but Charity Water seems to have a more unique identity that stands out. Most people in developed countries like the United States take clean water for granted, so it’s super important for Charity Water to put content out that can help us see the struggle these people are going through so that we can appreciate what we have, and try to help these people that are in need so that maybe one day they too can enjoy the luxury of clean drinking water.
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Post by erikarobinson on Oct 5, 2014 17:35:13 GMT -5
I too loved the idea of Charity Water. I think that they are on the right track of wanting to not only help people in impoverished companies, but to inspire the people they are helping as well as the people that donate to this organization. I think that Charity Water does a nice job of getting people involved in their social media platforms. This organization understands that they do not have to ay for advertising, when they can use social media to promote themselves. Their involvement in social media leads me to believe that they are really focused on their cause and helping their donors become better people.
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Post by danc5311 on Oct 5, 2014 19:21:56 GMT -5
Charity Water does very well with how much they keep up their social media pages. There is not much time in between posts and it is clear that they put time and effort behind them. I was not very well aware of their Youtube account but it appears that they are doing a good job on that medium as well. I like the idea of the videos by displaying how difficult it is for others to have safe and drinkable water in an environment that definitely demands it. I also did not know that contaminated water and sanitation kill more people than violence. It makes the Charity Water efforts even more appealing to me.
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Post by djrowe on Oct 5, 2014 21:36:45 GMT -5
I agree with the fact that charity water does extremely well with keeping up with their social media websites to keep engagement going on with their supporters. It seems as if they have mastered how to establish a connection with people online, which in return shows up in their donations that are given through their web presence. This makes donors feel like more than just a bank but apart of the actual non-profit. This is why they have been successful with their word of mouth advertising.
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Post by mirzayanbh on Oct 5, 2014 21:40:22 GMT -5
I couldn’t believe how successful Charity: Water was until we had the Google Hangout! I was unaware of their social media campaigns and, actually, wasn’t a huge believer in nonprofits using visual media like Instagram, Vine, etc. You mentioned the videos that Charity: Water publishes in order to demonstrate the hardships of not having clean drinking water in the heat, especially with lack of sanitation. I think that is one of the greatest tools that they can employ, because it really does open a window into a lifestyle that people have a difficult time sympathizing with if they are unable to witness it firsthand.
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Post by mirzayanbh on Oct 5, 2014 21:41:33 GMT -5
I couldn’t believe how successful Charity: Water was until we had the Google Hangout! I was unaware of their social media campaigns and, actually, wasn’t a huge believer in nonprofits using visual media like Instagram, Vine, etc. You mentioned the videos that Charity: Water publishes in order to demonstrate the hardships of not having clean drinking water in the heat, especially with lack of sanitation. I think that is one of the greatest tools that they can employ, because it really does open a window into a lifestyle that people have a difficult time sympathizing with if they are unable to witness it firsthand.
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Post by vunguyen on Oct 5, 2014 21:55:49 GMT -5
Great post, Sean. I agree with you 100 percent that charity does an amazing job and definitely my favorite of the two hangouts. What i find most interesting is that they don't put in funds for advertising and marketing and that it is totally all social media. You can really tell that they are very engaged in social media and the numbers and ratings that you mentioned speak for themselves.
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