Post by bnarde on Oct 28, 2014 18:01:42 GMT -5
During this course we engaged topics involving social media engagement with the community and discovered several ways to display information to the community that will allow you to build meaningful connections with them as an audience. We explored the ways that organizations can use social media platforms to both develop ideas and seek insight about whatever that organization feels passionate about or considers to be important. I was most interested with the campaign strategies that were presented to us. Campaigns are an important part of social media and have been a driving force behind how loyal followings of certain groups are.
Getting people involved was one of the main focuses around the information we were being taught. We were asked to create and assess situations where audience members could feel a personal connection with a certain organization. The ALS Challenge was an example of a largely successful campaign. Everyone from celebrities to uncles, nieces and neighbors became involved. My personal favorite campaign was the waterislife hashtag strategy. It was a campaign that basically hijacked the hashtag, #firstworldproblems, and turned it into a campaign to start donating water to third world countries.
A few recommendations I would make for the class would be to not focus so much on how to use certain social media platforms. As a younger generation I think it is appropriate to say that we are pretty familiar with most, if not all, forms of social media and that we should take the knowledge of what we know and apply it to maybe a sample project and then take what we have learned and then, later on in the class, apply it towards the nonprofit.
Overall, this was a great social media class. As a Broadcast Journalism major, I won't focus to much on creative advertising and strategizing with corporations but as an individual who has entrepreneur style goals I felt it was helpful to apply social media ideas to advertising and marketing campaigns !!
Getting people involved was one of the main focuses around the information we were being taught. We were asked to create and assess situations where audience members could feel a personal connection with a certain organization. The ALS Challenge was an example of a largely successful campaign. Everyone from celebrities to uncles, nieces and neighbors became involved. My personal favorite campaign was the waterislife hashtag strategy. It was a campaign that basically hijacked the hashtag, #firstworldproblems, and turned it into a campaign to start donating water to third world countries.
A few recommendations I would make for the class would be to not focus so much on how to use certain social media platforms. As a younger generation I think it is appropriate to say that we are pretty familiar with most, if not all, forms of social media and that we should take the knowledge of what we know and apply it to maybe a sample project and then take what we have learned and then, later on in the class, apply it towards the nonprofit.
Overall, this was a great social media class. As a Broadcast Journalism major, I won't focus to much on creative advertising and strategizing with corporations but as an individual who has entrepreneur style goals I felt it was helpful to apply social media ideas to advertising and marketing campaigns !!