Post by thrashertj on Oct 1, 2014 16:28:12 GMT -5
Each group we have heard from on our Google Hangouts has had their own unique way of distributing their cause through social media. Doctors Without Borders and Charity Water are no different, and this week I am choosing to talk about both because they are both equally fascinating. Doctors Without Borders (MSF) has helped the health sector primarily in Africa with the outbreak of the Ebola virus. Ebola has detained the areas of West Africa and MSF was the first non-profit to act on it. Nick Owen says that he is heavily involved with the social media platforms for MSF and declares that he does not like to post more than once a day or every other day because it would turn people away from the cause if you force information and statistics at people. The standout social media technique for the MSF would have to be its use of Twitter and Facebook. People have come to rely on MSF for updates on the Ebola outbreak and its Twitter page consistently keeps people updated. With 13.8k followers, it’s no wonder that people are kept up to speed. Facebook is posted to once a day and will vary by topic. Sometimes it is based off of an update, sometimes it is a story, and at other times the page will post a link to their Reddit page, which is a social networking site that not many other non-profits use. The main objective of the MSF is to communicate clearly and concisely to keep their followers as well as raise awareness carefully.
Charity Water has one topic in mind when it comes to social media: Inspiration. If you can inspire someone, it causes a chain reaction for others to become inspired as well. With a massive 227k following support, this non-profit is able to amass plenty of awareness. With the hashtag #SeptemberCampaign, the charity can post stories, as well as view others. Each picture is flooded (no pun intended) with inspiration. “You can help… bring cool, clean, refreshing water to the people in the Sahel by starting a fundraising campaign at charitywater.org”. You can use this site to even create your own campaign to help. Charity Water’s Instagram is their key to success in social media, and with 100% of the donations going straight to the cause (even the credit card fee), there is no money being spent on social media. This means that each post is completely genuine and there to inspire. Each campaign that someone begins helps bring clean water to brighten the futures of others, and what better way to spread that than through social media. Each time someone donated on their website, Charity Water signifies that donation and places it directly when you enter the website, tallying how much they are receiving. This inclines people to donate themselves. Charity Water always posts a link on their Instagram pictures to persuade the viewer to visit their astounding website. When comparing this to other organizations, you hardly see any of them actually promoting their website along with their social media posts. Promoting the website helps redirect people to more donations, and making use of the site ties everything the charity works for back on to one motive. Also, on the charity’s website, they make use of a video that for every September they help one place in particular. Sahel is the focus and the video makes note of everything they are fighting for, and with every post on Instagram during September, Sahel is mentioned and the fight for it increases.
Charity Water has one topic in mind when it comes to social media: Inspiration. If you can inspire someone, it causes a chain reaction for others to become inspired as well. With a massive 227k following support, this non-profit is able to amass plenty of awareness. With the hashtag #SeptemberCampaign, the charity can post stories, as well as view others. Each picture is flooded (no pun intended) with inspiration. “You can help… bring cool, clean, refreshing water to the people in the Sahel by starting a fundraising campaign at charitywater.org”. You can use this site to even create your own campaign to help. Charity Water’s Instagram is their key to success in social media, and with 100% of the donations going straight to the cause (even the credit card fee), there is no money being spent on social media. This means that each post is completely genuine and there to inspire. Each campaign that someone begins helps bring clean water to brighten the futures of others, and what better way to spread that than through social media. Each time someone donated on their website, Charity Water signifies that donation and places it directly when you enter the website, tallying how much they are receiving. This inclines people to donate themselves. Charity Water always posts a link on their Instagram pictures to persuade the viewer to visit their astounding website. When comparing this to other organizations, you hardly see any of them actually promoting their website along with their social media posts. Promoting the website helps redirect people to more donations, and making use of the site ties everything the charity works for back on to one motive. Also, on the charity’s website, they make use of a video that for every September they help one place in particular. Sahel is the focus and the video makes note of everything they are fighting for, and with every post on Instagram during September, Sahel is mentioned and the fight for it increases.