Post by evanflynn on Oct 1, 2014 16:12:22 GMT -5
In my opinion Charity Water is ahead of its time. I believe that one day more wars will be fought of water then any other resource. I believe this because the earth is not only losing a great percentage of its waterways every year, but it is also consuming water quicker then it can renew it. This issue is not present in our day-to-day lives because we are fortunate to live in a super power. Charity Water, however, works with many nations that are not as lucky. That being said and with my bias on the table, I would like to highlight a few things I enjoyed on Charity Water’s social media platforms.
First of all, their photo catalogues on Facebook and Twitter are brilliant. It seems to me that they clearly brought in talented professionals to create stimulating images. Their stills appear to be a cut above many other organization’s content. Their Instagram account is no different. I personally found the picture of a bicycle and water jug provocative. All and all I feel that the artistic images are capable of generating a lot of thought within an audience, and I imagine this would aid in acquiring donations and awareness.
Next I would like to point out a countdown on their website. On charitywater.org one can witness a live “count” accounting for their september campaign. Evidently a “generous donor” is matching donations up to one million dollars. Audiences can see the amount that people have offered live, and as I write this it is up 91,355 thousand dollars. I hope that by the time you read this, it will be higher (You should check). More importantly, I think it is crucial to observe the inspiring nature of this “count”. Running numbers and a competitive atmosphere are far more likely to cause people to donate then a soulless letter or dry tweet. Anyone could donate a single dollar and see the count increase immediately. People love feedback and donors need to know their money is going directly to the cause. This is a great approach to offering people a chance to see their generosity in action.
Lastly I noticed that Charity Water has videos on YouTube and Vimeo. These videos offer quick and entertaining insight on their work. Videos of volunteers and donors as well as employees can be seen as they do a variety of water related tasks. Videos go viral more often then anything, and quick media allows for fast exposure. People do not need to commit a lot of time to see what Charity Waters is doing. It also makes their efforts look like a lot of fun. Joy is both inspiring and entertaining. In addition these videos are being reposted on their communities personal social media accounts which is great exposure for Charity Water. In the Google Hangout with Paul Young, he discusses how the initial Kony project went viral because the Invisible Project community was spreading it on social media. Videos, and all content for that matter, must conquer their immediate ponds before they can spread into oceans. I think these videos have the potential to do the same thing for Charity Water.
First of all, their photo catalogues on Facebook and Twitter are brilliant. It seems to me that they clearly brought in talented professionals to create stimulating images. Their stills appear to be a cut above many other organization’s content. Their Instagram account is no different. I personally found the picture of a bicycle and water jug provocative. All and all I feel that the artistic images are capable of generating a lot of thought within an audience, and I imagine this would aid in acquiring donations and awareness.
Next I would like to point out a countdown on their website. On charitywater.org one can witness a live “count” accounting for their september campaign. Evidently a “generous donor” is matching donations up to one million dollars. Audiences can see the amount that people have offered live, and as I write this it is up 91,355 thousand dollars. I hope that by the time you read this, it will be higher (You should check). More importantly, I think it is crucial to observe the inspiring nature of this “count”. Running numbers and a competitive atmosphere are far more likely to cause people to donate then a soulless letter or dry tweet. Anyone could donate a single dollar and see the count increase immediately. People love feedback and donors need to know their money is going directly to the cause. This is a great approach to offering people a chance to see their generosity in action.
Lastly I noticed that Charity Water has videos on YouTube and Vimeo. These videos offer quick and entertaining insight on their work. Videos of volunteers and donors as well as employees can be seen as they do a variety of water related tasks. Videos go viral more often then anything, and quick media allows for fast exposure. People do not need to commit a lot of time to see what Charity Waters is doing. It also makes their efforts look like a lot of fun. Joy is both inspiring and entertaining. In addition these videos are being reposted on their communities personal social media accounts which is great exposure for Charity Water. In the Google Hangout with Paul Young, he discusses how the initial Kony project went viral because the Invisible Project community was spreading it on social media. Videos, and all content for that matter, must conquer their immediate ponds before they can spread into oceans. I think these videos have the potential to do the same thing for Charity Water.
