Post by mattallangrizzle on Oct 19, 2014 21:59:32 GMT -5
docs.google.com/a/mymail.vcu.edu/document/d/13EDHEtAuIjbJBIxsVfPX3jzrqxYP125_Du3Fen36XM0/edit?usp=sharing
The major shortcomings of our report this week, aside from a polished design, unified rhetoric, and missing pages are outlined as following:
-Certain sections involving prior input from past reflections are not quite posted to the page but are being worked upon over the course of the week. They are not the sections currently in the most peril of being incomplete.
-The sections involving our groups activities and involvement, mainly the Team social media campaign and multimedia production, are lacking in content. Discussed below is the plan to execute over the next week as to how we will retcon this error.
-The Tracking, evaluation, and Measurement content is outlined below. This is why it is not yet included in the text as it is awaiting response.
-Multimedia Production-
The focus this final week will include creating content for the social media campaign. In addition we shall strive to encourage the local Richmond community to participate and raise awareness of World Pediatric Project. The key focus is creating exposure for our hashtag (#everychanceforchildhood. Though #healachild and #kidselfie is encouraged in tandem) and establishing it as a banner for the intended support community for these children.
The current goal is to create short videos or picture posts through apps such as Instagram and Vine allows for short stories with a lighthearted quality which are intended to provide a sense of hope and happiness for everyone. Longer videos tackling more personal struggles should be posted on YouTube and shared over Facebook and Twitter. Furthermore a Pinterest board, a Tumblr page, or a Facebook group can be created to unite all multimedia material generated under the banner #everychanceforchildhood onto each respective media platform. The hashtags are essential here as they bring our campaign together with the World Pediatric Project to increase exposure of the non profit and foster donations.
-Team Campaign Content-
Our team campaign involved posting fliers across both VCU campuses but also across the city of Richmond. The fliers have a modest design that introduce the goal of World Pediatric Project to the masses but also clearly state what our group mission is doing to boost the presence of World Pediatric Project. The design includes customized QR codes that incorporate links to World Pediatric Project social media Pages. The goal is to extend a visual presence, which is connected to social media, incorporating and instructing others on how we can further support World Pediatric Project and the children they help.
-Tracking, Evaluation and Measurement-
It is important that we are capable of tracking a noticeable effect of our efforts. Using analytics from Facebook, Twitter, Youtube, and other social media platforms we can track if our campaign has increased any social media traffic. Follow this up by comparing the social media traffic with real world surveys as part of World Pediatric Project’s goal is increased presence in Richmond (if we are successful). This should be accomplished by asking a few simple questions. The following are proposed questions (unique to our campaign so question 2 can be omitted for a proposal to World Pediatric Project):
1) Have you heard of the World Pediatric Project?
2) Have you seen or engaged in #everychanceforchildhood?
3) How active on social media are you?
4) What platforms do you primarily engage in?
These questions should be asked of the local Richmond community as the results might prove more useful to the World Pediatric Project. Knowing how the intended audience interacts with the expected. Finally, comparing all these metrics to donation levels from World Pediatric Project may allow an accurate overlay of our campaign’s effects that are correlative and trackable.
The assignment of tasks to complete the report by the stated due date are as follow:
-So far group members Ms. Dianna Duddy, Mr. Jason Kidd, Mr. Timothy Ruckman, Ms. Raven Mitchell, Mr. Michael Schrader, and Mr. Matthew Grizzle are tasked with the following shared tasks to be individually executed as eachs’ discretion:
-Creating above mentioned content for the team campaign efforts as well as the multimedia production.
-Distribution of flyers across the Richmond area. Target areas should be public services optimal for visual foot traffic including but not limited to:
-Street Lamps and Telephone posts
-Public boards in establishments (*with permission from the establishment
management or other persons with authority to permit approval of signage)
-Areas where flyers are already posted (stairwells and walls) [*with permission]
-Property with an optimal face of the property in view of heavy foot traffic [*with permission] and with reasonable accessibility for posting the flyers.
-Into the consenting hands of persons who have been approached in good judgement by members of this campaign group because they indicated interest, intrigue, or curiosity; or they have behaved in a manner that indicated an agreeable temperament and thus inferred by flyer distributors that approaching is of no inconvenience or social faux pas.
-The final wording, design, and execution of the social media report. This will be done through Facebook, google docs chatbox, and other methods of internet communicative means in lieu of face-to-face when schedules between members are inconvenienced by other personal obligations.
-The script work for the group YouTube video is open to all suggestions and contributions in the group. As for the video work the shooting of the video is currently being helmed by Ms. Dianna Duddy and Mr. Matthew Grizzle though all members are working with Ms. Duddy and Mr. Grizzle with the film schedule and execution. The video editing is primarily helmed by Mr. Timothy Ruckman and Mr. Jason Kidd. This video is currently expected to be upload before Friday the 24.
The major shortcomings of our report this week, aside from a polished design, unified rhetoric, and missing pages are outlined as following:
-Certain sections involving prior input from past reflections are not quite posted to the page but are being worked upon over the course of the week. They are not the sections currently in the most peril of being incomplete.
-The sections involving our groups activities and involvement, mainly the Team social media campaign and multimedia production, are lacking in content. Discussed below is the plan to execute over the next week as to how we will retcon this error.
-The Tracking, evaluation, and Measurement content is outlined below. This is why it is not yet included in the text as it is awaiting response.
-Multimedia Production-
The focus this final week will include creating content for the social media campaign. In addition we shall strive to encourage the local Richmond community to participate and raise awareness of World Pediatric Project. The key focus is creating exposure for our hashtag (#everychanceforchildhood. Though #healachild and #kidselfie is encouraged in tandem) and establishing it as a banner for the intended support community for these children.
The current goal is to create short videos or picture posts through apps such as Instagram and Vine allows for short stories with a lighthearted quality which are intended to provide a sense of hope and happiness for everyone. Longer videos tackling more personal struggles should be posted on YouTube and shared over Facebook and Twitter. Furthermore a Pinterest board, a Tumblr page, or a Facebook group can be created to unite all multimedia material generated under the banner #everychanceforchildhood onto each respective media platform. The hashtags are essential here as they bring our campaign together with the World Pediatric Project to increase exposure of the non profit and foster donations.
-Team Campaign Content-
Our team campaign involved posting fliers across both VCU campuses but also across the city of Richmond. The fliers have a modest design that introduce the goal of World Pediatric Project to the masses but also clearly state what our group mission is doing to boost the presence of World Pediatric Project. The design includes customized QR codes that incorporate links to World Pediatric Project social media Pages. The goal is to extend a visual presence, which is connected to social media, incorporating and instructing others on how we can further support World Pediatric Project and the children they help.
-Tracking, Evaluation and Measurement-
It is important that we are capable of tracking a noticeable effect of our efforts. Using analytics from Facebook, Twitter, Youtube, and other social media platforms we can track if our campaign has increased any social media traffic. Follow this up by comparing the social media traffic with real world surveys as part of World Pediatric Project’s goal is increased presence in Richmond (if we are successful). This should be accomplished by asking a few simple questions. The following are proposed questions (unique to our campaign so question 2 can be omitted for a proposal to World Pediatric Project):
1) Have you heard of the World Pediatric Project?
2) Have you seen or engaged in #everychanceforchildhood?
3) How active on social media are you?
4) What platforms do you primarily engage in?
These questions should be asked of the local Richmond community as the results might prove more useful to the World Pediatric Project. Knowing how the intended audience interacts with the expected. Finally, comparing all these metrics to donation levels from World Pediatric Project may allow an accurate overlay of our campaign’s effects that are correlative and trackable.
The assignment of tasks to complete the report by the stated due date are as follow:
-So far group members Ms. Dianna Duddy, Mr. Jason Kidd, Mr. Timothy Ruckman, Ms. Raven Mitchell, Mr. Michael Schrader, and Mr. Matthew Grizzle are tasked with the following shared tasks to be individually executed as eachs’ discretion:
-Creating above mentioned content for the team campaign efforts as well as the multimedia production.
-Distribution of flyers across the Richmond area. Target areas should be public services optimal for visual foot traffic including but not limited to:
-Street Lamps and Telephone posts
-Public boards in establishments (*with permission from the establishment
management or other persons with authority to permit approval of signage)
-Areas where flyers are already posted (stairwells and walls) [*with permission]
-Property with an optimal face of the property in view of heavy foot traffic [*with permission] and with reasonable accessibility for posting the flyers.
-Into the consenting hands of persons who have been approached in good judgement by members of this campaign group because they indicated interest, intrigue, or curiosity; or they have behaved in a manner that indicated an agreeable temperament and thus inferred by flyer distributors that approaching is of no inconvenience or social faux pas.
-The final wording, design, and execution of the social media report. This will be done through Facebook, google docs chatbox, and other methods of internet communicative means in lieu of face-to-face when schedules between members are inconvenienced by other personal obligations.
-The script work for the group YouTube video is open to all suggestions and contributions in the group. As for the video work the shooting of the video is currently being helmed by Ms. Dianna Duddy and Mr. Matthew Grizzle though all members are working with Ms. Duddy and Mr. Grizzle with the film schedule and execution. The video editing is primarily helmed by Mr. Timothy Ruckman and Mr. Jason Kidd. This video is currently expected to be upload before Friday the 24.
