Post by mishaalabbasi on Oct 19, 2014 21:26:32 GMT -5
Project Doc:
docs.google.com/a/mymail.vcu.edu/document/d/1XVMMQv1CSI8XJKWn46tNbGWbEWIH8NXic4GNPuAkq4g/edit
This week we really dove into our new client, World Pediatric Project. We have been focusing on how to bring together the World Pediatric Project’s main social media websites. We noticed that links on Facebook, took us to Instagram but not Twitter, Twitter links to the site but not Facebook, and worldpediatricproject.org links to Twitter and Facebook but not Instagram. We have all worked well at finding these inconsistencies and really looking on how we can bring a new fresh perspective to the World Pediatric Project. For Week 6 we need to focus on implantation and how we plan to pitch our fundraising ideas to World Pediatric as well as to put together the presentation booklet.
So far, this is our teams project outline:
· Title Page - #WPPGivesThanks
· Table of Content
· Introduction
· SM Media Strategy (6-8 pages) ---
o Potential of linking or not linking posts
o Pinterest --
§ Inspiration boards?
§ Use LiveStrong Pinterest as reference
o Promote local events more on social media
o Utilize Google+ for SEO
o Rebranding of images for Instagram?
§ Before and after pictures are good
§ Jeanine liked the idea of creating hashtag categories.
o Twitter-Dedicated day (said to flesh it out-pick a concept around that)
· Fundraising Strategy
o Amazon Smile
o #WPPGivesThanks
o WishPond.com
o Links through other platforms
· Tracking, evaluation & measurement
o Google Analytics
o Facebook Insights
o Hootsuite Insights
o WishPond (for fundraising initiatives and Instagram contest?)
o Iconosquare (Stats for Instagram)
· Team SM Campaign (5 pages) ---
o Promote positive imagery
o Building the relationship with social media and the organization
o Richmond as a community coming together (theory)
o Twitter, Instagram, LinkedIn
o Multimedia Production
· Future Direction/Thoughts
o Social media accessibility on their website (&facebook)
o Engage with followers more.
o Posting consistently to all platforms.
· Names & Contact Info
Marwa Osman will be producing the video samples we plan to use as the extension for the multimedia aspect of our presentation. Ashley Robinson drove the fundraising strategy that we established for World Pediatric Project as well as researching Pinterest as a social media platform. Integrating the cross-platform strategy has been a group effort for team six – we realize the importance of consistent messaging across all variety of platforms, but also the need to be creative and cater to the platform itself. Greg Deekens furthered research for Twitter as a platform utilized by World Pediatric Project. Mishaal Abbasi will wrote the introduction and researched the analytical aspect of social media and will compile all the information and copy for our group and create a project booklet to submit as a final presentation.
docs.google.com/a/mymail.vcu.edu/document/d/1XVMMQv1CSI8XJKWn46tNbGWbEWIH8NXic4GNPuAkq4g/edit
This week we really dove into our new client, World Pediatric Project. We have been focusing on how to bring together the World Pediatric Project’s main social media websites. We noticed that links on Facebook, took us to Instagram but not Twitter, Twitter links to the site but not Facebook, and worldpediatricproject.org links to Twitter and Facebook but not Instagram. We have all worked well at finding these inconsistencies and really looking on how we can bring a new fresh perspective to the World Pediatric Project. For Week 6 we need to focus on implantation and how we plan to pitch our fundraising ideas to World Pediatric as well as to put together the presentation booklet.
So far, this is our teams project outline:
· Title Page - #WPPGivesThanks
· Table of Content
· Introduction
· SM Media Strategy (6-8 pages) ---
o Potential of linking or not linking posts
o Pinterest --
§ Inspiration boards?
§ Use LiveStrong Pinterest as reference
o Promote local events more on social media
o Utilize Google+ for SEO
o Rebranding of images for Instagram?
§ Before and after pictures are good
§ Jeanine liked the idea of creating hashtag categories.
o Twitter-Dedicated day (said to flesh it out-pick a concept around that)
· Fundraising Strategy
o Amazon Smile
o #WPPGivesThanks
o WishPond.com
o Links through other platforms
· Tracking, evaluation & measurement
o Google Analytics
o Facebook Insights
o Hootsuite Insights
o WishPond (for fundraising initiatives and Instagram contest?)
o Iconosquare (Stats for Instagram)
· Team SM Campaign (5 pages) ---
o Promote positive imagery
o Building the relationship with social media and the organization
o Richmond as a community coming together (theory)
o Twitter, Instagram, LinkedIn
o Multimedia Production
· Future Direction/Thoughts
o Social media accessibility on their website (&facebook)
o Engage with followers more.
o Posting consistently to all platforms.
· Names & Contact Info
Marwa Osman will be producing the video samples we plan to use as the extension for the multimedia aspect of our presentation. Ashley Robinson drove the fundraising strategy that we established for World Pediatric Project as well as researching Pinterest as a social media platform. Integrating the cross-platform strategy has been a group effort for team six – we realize the importance of consistent messaging across all variety of platforms, but also the need to be creative and cater to the platform itself. Greg Deekens furthered research for Twitter as a platform utilized by World Pediatric Project. Mishaal Abbasi will wrote the introduction and researched the analytical aspect of social media and will compile all the information and copy for our group and create a project booklet to submit as a final presentation.
