Post by seanausman on Oct 12, 2014 22:18:40 GMT -5
Fundraising has become an emerging industry and almost a necessity to co-exist with marketing, advertising and small/large businesses. Social media is definitely a main reason for the up spur of this industry because businesses are focused on maintaining their brand and customer base and rely on certain marketing tactic trends within the industry to reach the masses for them and create a more diverse clientele. Hashtagging is an efficient and creative way to promote the product or service while also tapping into consumer demand. It is about delivery, promotion and connection. World Pediatric Project Save the Future goal is to connect the people to the potential and to ensure that the product lives up to its perceived value.
For the fundraising aspect of the overall social media strategy, I believe following people who would be sympathetic to WPP’s cause on our social media platforms is the best immediate strategy to bring general awareness to WPP in the limited time we have. I have created an instagram for our initiative with WPP (@haowwprva) which I will begin to post with next week, and begun to follow people who have posted in the #pediatricsurgery tag regarding their own work as a surgeon or who have posted their work as a photojournalist/documentarian covering pediatric surgery. I’ll continue to do so while also following people from other tags (such as the #globalhealth tag and I will attempt to find local people in RVA who do work with non-profits) and hopefully a good portion of them will follow back either out of reciprocation or genuine interest once I start posting.
I will also tag our posts extensively with health and pediatrics related tags and RVA tags.
#WPPSTF- (Twitter) World Pediatric Project Save the Future campaign to save our future youth from critical illness. This fundraising strategy is similar to the ALS challenge in the sense you engage with your followers in a friendly competition. To participate you simply include the hashtag in a “catchy” tweet, then ask for retweets. For every 10 retweets you can choose to donate in increments of $1, $5, or $10. At the end of the tweet you can nominate your specific followers to participate. (Instagram) Would work in the same way instead you’d use a short informative video, nominate your friends, and for every 10 likes you’d donate in the same increments.
A good strategy for the WPP campaign is to do weekly giveaways on social media. The prizes could be anything from a World Pediatric Tee shirt or even accessories such as a wristband or stickers. These giveaways would be administered through twitter and instagram. Another idea is to partner off with a celebrity who is in for the cause. Having this partnership would bring the World Pediatric Project to a more popular light, and audiences would be more aware of the organization and its mission.
Another idea is, Since its october they could also come up with orange and black wrist bands, like the livestrong ones. and put a popular hashtag on them, and sell them for 1 dollar. people are always wearing wristbands, and it makes it seem like the company is trying more because they are making them specifically for halloween. They could spread the word on all the social media networks, and have the audience give them new hashtags to put on them, or just the name of the organization.
sean, sylvia, caelon, vu, diana
For the fundraising aspect of the overall social media strategy, I believe following people who would be sympathetic to WPP’s cause on our social media platforms is the best immediate strategy to bring general awareness to WPP in the limited time we have. I have created an instagram for our initiative with WPP (@haowwprva) which I will begin to post with next week, and begun to follow people who have posted in the #pediatricsurgery tag regarding their own work as a surgeon or who have posted their work as a photojournalist/documentarian covering pediatric surgery. I’ll continue to do so while also following people from other tags (such as the #globalhealth tag and I will attempt to find local people in RVA who do work with non-profits) and hopefully a good portion of them will follow back either out of reciprocation or genuine interest once I start posting.
I will also tag our posts extensively with health and pediatrics related tags and RVA tags.
#WPPSTF- (Twitter) World Pediatric Project Save the Future campaign to save our future youth from critical illness. This fundraising strategy is similar to the ALS challenge in the sense you engage with your followers in a friendly competition. To participate you simply include the hashtag in a “catchy” tweet, then ask for retweets. For every 10 retweets you can choose to donate in increments of $1, $5, or $10. At the end of the tweet you can nominate your specific followers to participate. (Instagram) Would work in the same way instead you’d use a short informative video, nominate your friends, and for every 10 likes you’d donate in the same increments.
A good strategy for the WPP campaign is to do weekly giveaways on social media. The prizes could be anything from a World Pediatric Tee shirt or even accessories such as a wristband or stickers. These giveaways would be administered through twitter and instagram. Another idea is to partner off with a celebrity who is in for the cause. Having this partnership would bring the World Pediatric Project to a more popular light, and audiences would be more aware of the organization and its mission.
Another idea is, Since its october they could also come up with orange and black wrist bands, like the livestrong ones. and put a popular hashtag on them, and sell them for 1 dollar. people are always wearing wristbands, and it makes it seem like the company is trying more because they are making them specifically for halloween. They could spread the word on all the social media networks, and have the audience give them new hashtags to put on them, or just the name of the organization.
sean, sylvia, caelon, vu, diana
