Post by mattallangrizzle on Oct 12, 2014 21:57:31 GMT -5
With the suggestions of members Dianna Duddy, Jason Kidd, Matt Allan Grizzle, and Raven Mitchell group 8 proposes the following Fundraising strategy:
Group 8 feels that along with our campaign strategy with the flyers and a video, a physical presence in the form of a booth or a table in the VCU commons or compass spreading the World Pediatric Project message is important. Furthermore it seems that partnerships with organizations in the Richmond community are seen as crucial in future fundraising endeavors. Finally, it is important that the hashtags #healachild and #everychanceforchildhood are encouraged across instagram and twitter with as many volunteers as possible. With permission from World Pediatric Project, a potential Indiegogo fundraising page could be orchestrated to accept funds over a short period of time.
The following is an elaboration on this strategy:
-Booth/Table: Working out to coincide with potential upcoming events in the commons, Group 8 could set up a booth or table and attract foot traffic in the VCU commons. We would use this opportunity to spread the World Pediatric Project presence (use of flyers) and inform individuals of how they can donate to the World Pediatric Project and stay active in future efforts of the World Pediatric Project.
-Community Outreach: We need to connect with local businesses and community groups in order to strengthen World Pediatric Project’s reputation and presence. It has been proposed that the Children’s Museum as well as certain cultural groups such as the Association of Hispanic-Americans of Richmond and the Association of Jamaicans in Richmond would be ideal partners to reach out to. These partners would help signal boost fundraising efforts and potentially work to organize a shared event with World Pediatric Project. Businesses in the Richmond area can also be contacted to match donations made to the World Pediatric Project as a means to challenge a community to raise the funds needed. One proposed idea was matching with 1 cent donations the number of posts that use the approved hash tags #healachild, #kidselfie, and #everychanceforchildhood across twitter and instagram.
-Social Media Presence: Our work with the booth will also give us a chance to inform people how to engage on social media. We can use the opportunity of face-to-face interactions to spread the campaign of sharing childhood memories or personal stories of pediatric care and uniting them under the above mentioned hash tags. It is important that we also link this all back to the World Pediatric Project pages. We need to increase their presence in the local community and not just with their social media pages. It is important that we encourage as many people to visit the home website of the World Pediatric Project as the donation page and layout is straightforward and requires no change on our part. Getting potential donors to that page is the challenge we have to tackle.
-Fundraising Site: With permission from World Pediatric Project, and with backers from the community, we propose making an Indiegogo page or GoFundMe page as both allow for keeping the funds even if the goal is not met. The structure of the fundraising strategy using the site will be heavily backed by community outreach. Using incentives through local businesses it encourages very strongly the community to get engaged if businesses are willing to back up donations. The suggested donation prizes would be discounts from local businesses that can be capped at the first 100 people to make certain donation goals. When we have more information from the World Pediatric Project as to how much certain funding equates to real world effects (example: $100 = preventative exams for 6 children [not claiming this to be a real statistic]) we can set those funding benchmarks as the fundraising goals. This admittedly requires on permission from World Pediatric Project as well as needed community support. We propose that this temporary site be opened up no longer than 2 weeks and be used in coalition with a temporary event or presence (the booth) with the World Pediatric Project.
-Other suggestions: World Pediatric Project could work together with local groups such as the Children’s Museum and Association of Hispanic-American of Richmond and Association of Jamaicans in Richmond to host a fairgrounds type event for the community. The proceeds will go to the World Pediatric Project and with the community presence of the three above mentioned groups the turnout could prove fruitful if World Pediatric Project makes connections with established groups in the Richmond Community.
Group 8 feels that along with our campaign strategy with the flyers and a video, a physical presence in the form of a booth or a table in the VCU commons or compass spreading the World Pediatric Project message is important. Furthermore it seems that partnerships with organizations in the Richmond community are seen as crucial in future fundraising endeavors. Finally, it is important that the hashtags #healachild and #everychanceforchildhood are encouraged across instagram and twitter with as many volunteers as possible. With permission from World Pediatric Project, a potential Indiegogo fundraising page could be orchestrated to accept funds over a short period of time.
The following is an elaboration on this strategy:
-Booth/Table: Working out to coincide with potential upcoming events in the commons, Group 8 could set up a booth or table and attract foot traffic in the VCU commons. We would use this opportunity to spread the World Pediatric Project presence (use of flyers) and inform individuals of how they can donate to the World Pediatric Project and stay active in future efforts of the World Pediatric Project.
-Community Outreach: We need to connect with local businesses and community groups in order to strengthen World Pediatric Project’s reputation and presence. It has been proposed that the Children’s Museum as well as certain cultural groups such as the Association of Hispanic-Americans of Richmond and the Association of Jamaicans in Richmond would be ideal partners to reach out to. These partners would help signal boost fundraising efforts and potentially work to organize a shared event with World Pediatric Project. Businesses in the Richmond area can also be contacted to match donations made to the World Pediatric Project as a means to challenge a community to raise the funds needed. One proposed idea was matching with 1 cent donations the number of posts that use the approved hash tags #healachild, #kidselfie, and #everychanceforchildhood across twitter and instagram.
-Social Media Presence: Our work with the booth will also give us a chance to inform people how to engage on social media. We can use the opportunity of face-to-face interactions to spread the campaign of sharing childhood memories or personal stories of pediatric care and uniting them under the above mentioned hash tags. It is important that we also link this all back to the World Pediatric Project pages. We need to increase their presence in the local community and not just with their social media pages. It is important that we encourage as many people to visit the home website of the World Pediatric Project as the donation page and layout is straightforward and requires no change on our part. Getting potential donors to that page is the challenge we have to tackle.
-Fundraising Site: With permission from World Pediatric Project, and with backers from the community, we propose making an Indiegogo page or GoFundMe page as both allow for keeping the funds even if the goal is not met. The structure of the fundraising strategy using the site will be heavily backed by community outreach. Using incentives through local businesses it encourages very strongly the community to get engaged if businesses are willing to back up donations. The suggested donation prizes would be discounts from local businesses that can be capped at the first 100 people to make certain donation goals. When we have more information from the World Pediatric Project as to how much certain funding equates to real world effects (example: $100 = preventative exams for 6 children [not claiming this to be a real statistic]) we can set those funding benchmarks as the fundraising goals. This admittedly requires on permission from World Pediatric Project as well as needed community support. We propose that this temporary site be opened up no longer than 2 weeks and be used in coalition with a temporary event or presence (the booth) with the World Pediatric Project.
-Other suggestions: World Pediatric Project could work together with local groups such as the Children’s Museum and Association of Hispanic-American of Richmond and Association of Jamaicans in Richmond to host a fairgrounds type event for the community. The proceeds will go to the World Pediatric Project and with the community presence of the three above mentioned groups the turnout could prove fruitful if World Pediatric Project makes connections with established groups in the Richmond Community.
