Post by kaglass on Oct 12, 2014 21:44:33 GMT -5
Our Group, Group 11, has decided for our fundraising portion of the project that we will create a new type of advertising via a social media “charity filter” in order to raise funds for the Preemptive Love Coalition. Seeing things through a different lens is a tactic many use when it comes to giving, and aiding those less fortunate. A new filter is both an actual tangible thing people can use, but it also represents seeing things in a different manner than they usually are. Our first way of showing this is through Instagram. This new filter will be available through the Instagram app, and will cost $0.99, which will be donated to the charity. With this filter, marked with Preemptive Love’s logo in the corner, we intend to inspire people to share from their hearts moments that merit the attention the message / campaign is all about. We intend to do several different campaigns involving this idea, potentially highlighting photo booth, Instagram, and other social media outlets - we just focused on tactics for more visual apps as this is the main focus of our social media project this semester. Kayleigh Glass plans to focus her efforts on creating an awesome filter worthy of the money donated!
Also, in tandem with having an Instagram as a focus on our clients, we are thinking about set up a caricature stand. At this stand, we can draw people who stop by and receive their portraits for a dollar. The only exception is that every drawing will be smiling. No matter what face they make, we will be showing them as smiling people so that we can spread smiling faces across campus. After we finish drawing them, we will post these faces to an Instagram account under a hashtag, #Smiles4Smiles. We can also create a video using footage from the drawing project, and capture the story that way. We can either include a photo of kid on the backlog to show the child they are supporting or, we can just hand them a copy of a caricature of the kid instead of actually making a new caricature for every person. James Andors will handle the caricature stand.
Preemptive Love Coalition has one goal in mind, to show and educate people on the true nature of the Iraqi people. Iraqis are smiling and loving people. So, where else would you go to smile than a photo booth. This PLC photo booth would be set up at malls and different events. This photo booth will cost 1 dollar and take a series of 5 photos. When you get your prints, there will be a 6th picture added of an Iraqi child they helped donate to and a message about what they helped support. Outside they can also choose to send their photos directly to their Facebook, Instagram, and Twitter, along with the PLC picture and a short message about PLC. Miles Freyberger will create a mock photo booth.
National Holidays are a big thing and are celebrated worldwide. Another idea we had was to use national holidays as a starting point for the cause of giving. For each holiday, we would have a different poster or sticker that we would supply to different stores, or a different filter / addition to our online apps. The entire proceeds of these projects would be going to Preemptive Love Coalition. As a play off the holiday celebration, another idea is something they do in a lot of retail stores - like Macy’s. Various stores partner up with certain organizations and they provide that store with pins or coupons [in our case, we could have smiles as pins or something else a bit more creative] and those stores sell those pins/coupons and all or partial proceeds go to the organization they are partnered with. We could promote this not only on our social media accounts, but also with the stores we partner up with. This not only affects our following as Preemptive Love, but also the following of these mega stores whom have loyal customers and fans, and with discounts to these locations - lots of hype and excitement will ensue. This can also be used to create a mini twitter campaign involving the associated store giving more use for hashtags regarding Preemptive Love Coalition and notice to their different audiences. Instagram could also be the main social media platform that the progress is recorded on, to tie it back to our essential platform. Different stores could post different photos/videos of their employees in collaboration with Preemptive Love Coalition as well to make it real and relatable to the audiences who may not be huge fans of the other organization in this collaboration. Brianna Burroughs and Ashley Banks will be in charge of the promo items near the check out.
Also, in tandem with having an Instagram as a focus on our clients, we are thinking about set up a caricature stand. At this stand, we can draw people who stop by and receive their portraits for a dollar. The only exception is that every drawing will be smiling. No matter what face they make, we will be showing them as smiling people so that we can spread smiling faces across campus. After we finish drawing them, we will post these faces to an Instagram account under a hashtag, #Smiles4Smiles. We can also create a video using footage from the drawing project, and capture the story that way. We can either include a photo of kid on the backlog to show the child they are supporting or, we can just hand them a copy of a caricature of the kid instead of actually making a new caricature for every person. James Andors will handle the caricature stand.
Preemptive Love Coalition has one goal in mind, to show and educate people on the true nature of the Iraqi people. Iraqis are smiling and loving people. So, where else would you go to smile than a photo booth. This PLC photo booth would be set up at malls and different events. This photo booth will cost 1 dollar and take a series of 5 photos. When you get your prints, there will be a 6th picture added of an Iraqi child they helped donate to and a message about what they helped support. Outside they can also choose to send their photos directly to their Facebook, Instagram, and Twitter, along with the PLC picture and a short message about PLC. Miles Freyberger will create a mock photo booth.
National Holidays are a big thing and are celebrated worldwide. Another idea we had was to use national holidays as a starting point for the cause of giving. For each holiday, we would have a different poster or sticker that we would supply to different stores, or a different filter / addition to our online apps. The entire proceeds of these projects would be going to Preemptive Love Coalition. As a play off the holiday celebration, another idea is something they do in a lot of retail stores - like Macy’s. Various stores partner up with certain organizations and they provide that store with pins or coupons [in our case, we could have smiles as pins or something else a bit more creative] and those stores sell those pins/coupons and all or partial proceeds go to the organization they are partnered with. We could promote this not only on our social media accounts, but also with the stores we partner up with. This not only affects our following as Preemptive Love, but also the following of these mega stores whom have loyal customers and fans, and with discounts to these locations - lots of hype and excitement will ensue. This can also be used to create a mini twitter campaign involving the associated store giving more use for hashtags regarding Preemptive Love Coalition and notice to their different audiences. Instagram could also be the main social media platform that the progress is recorded on, to tie it back to our essential platform. Different stores could post different photos/videos of their employees in collaboration with Preemptive Love Coalition as well to make it real and relatable to the audiences who may not be huge fans of the other organization in this collaboration. Brianna Burroughs and Ashley Banks will be in charge of the promo items near the check out.
. My point: make sure that statements about the organization line up with what the organization says about themselves.
