Post by nczaja530 on Oct 12, 2014 21:06:36 GMT -5
For the multimedia components of the strategy, we think it is best to break down each platform and see which strategies will work best. The best platform for multimedia would be Instagram; it would be interesting if everyday at least one photo or video could be posted promoting the project as a whole, showing stories of children they have helped in developing countries and possibly a fundraising campaign. Again, World Pediatric needs to focus on utilizing more of their social media accounts and posting something at least once a day. Maybe by doing this more followers will be gained and the word could spread more about what the project helps to promote. The material used for the multimedia component will come from the photos provided by World Pediatric Project on Flickr. For the future of the campaign, WPP can take similar high quality images and possibly utilize the images in a crowdfunding initiative like Indiegogo or YouCaring. The images will be manipulated in Photoshop in such a way that will integrate the brand-- such as the continuous motif that Charity: water creates when they include water in a majority of their posts.
For the fundraising strategy, I think that we could build our strategy in part around getting the word out about what various amounts of money donated, found here on their website, will actually do for the children World Pediatric serves. To do this, I think we would have to have our multimedia part of the campaign focus a little bit more on storytelling about the children World Pediatric serves.
Another great Fundraising strategy that should be implemented for the World Pediatric Project should be something very visual. Nowadays, videos are great ways to get attention from others. I think we should hire an intern as a Videographer. The Videographer can go to some of the major events held by the World Pediatric Project. The job of the Videographer would be to capture the most memorable moments obtained by the fundraiser. Videos of the children whom are helped as well as their life conditions is very important. The same videos and pictures will be shown not only Instagram but Vine, Facebook, and Twitter. The videos will capture the hearts of many people and will motivate those to become involved. The idea of having a personal Videographer is important because it allows the people to see what's going on more clearly. ***Furthermore, I am trying to think of a “challenge”. Something interactive that gets peoples attention. The Water Bucket challenge was very successful, therefore I believe if we do something similar, The World Pediatric Project should have similar results.
We were also considering elaborating on these suggested strategies by attaching a hash tag to the multimedia components of the fundraising strategy. We have learned and seen first-hand that compelling photos and videos of actual work being done to make changes for the cause of the World Pediatric Project are what drives engagement and awareness. The hash tag can help tailor the fundraising strategy by giving people the option of searching one specific thing, and finding countless outlets of support and awareness for the fundraiser. It will also give people a general idea of who is participating with the fundraiser, and gives them the opportunity to see how many people who are being reached and helped. Hash tags, if used properly, can be a great tool to drive the fundraising strategy or any campaign. Since the strategy would focus around videos and pictures, people will not only see the progress of the fundraiser but they will see the engagement from the non-profit organization itself. By giving people a sense of compassion and empathy, it will make them want to take action.
For the fundraising strategy, I think that we could build our strategy in part around getting the word out about what various amounts of money donated, found here on their website, will actually do for the children World Pediatric serves. To do this, I think we would have to have our multimedia part of the campaign focus a little bit more on storytelling about the children World Pediatric serves.
Another great Fundraising strategy that should be implemented for the World Pediatric Project should be something very visual. Nowadays, videos are great ways to get attention from others. I think we should hire an intern as a Videographer. The Videographer can go to some of the major events held by the World Pediatric Project. The job of the Videographer would be to capture the most memorable moments obtained by the fundraiser. Videos of the children whom are helped as well as their life conditions is very important. The same videos and pictures will be shown not only Instagram but Vine, Facebook, and Twitter. The videos will capture the hearts of many people and will motivate those to become involved. The idea of having a personal Videographer is important because it allows the people to see what's going on more clearly. ***Furthermore, I am trying to think of a “challenge”. Something interactive that gets peoples attention. The Water Bucket challenge was very successful, therefore I believe if we do something similar, The World Pediatric Project should have similar results.
We were also considering elaborating on these suggested strategies by attaching a hash tag to the multimedia components of the fundraising strategy. We have learned and seen first-hand that compelling photos and videos of actual work being done to make changes for the cause of the World Pediatric Project are what drives engagement and awareness. The hash tag can help tailor the fundraising strategy by giving people the option of searching one specific thing, and finding countless outlets of support and awareness for the fundraiser. It will also give people a general idea of who is participating with the fundraiser, and gives them the opportunity to see how many people who are being reached and helped. Hash tags, if used properly, can be a great tool to drive the fundraising strategy or any campaign. Since the strategy would focus around videos and pictures, people will not only see the progress of the fundraiser but they will see the engagement from the non-profit organization itself. By giving people a sense of compassion and empathy, it will make them want to take action.
