Post by zirpolorva on Oct 12, 2014 20:20:48 GMT -5
Preemptive Love Coalition is great at sharing compelling visual narratives through social media, but the group needs to incorporate posts highlighting their donation-based transparency on their main website. Our campaign strategy focus is to continue to tell the personal stories that this organization has shared alongside content with the core message “With x amount of dollars, we can help these many people including patients, doctors and their families."
The website for the organization has a really detailed page with their finance information and how money is used. This is really good information that they have compiled, but it hasn’t really been expressed particularly well on social media.
A big problem with their visual feed is that almost all of the images rely on a caption section and do not stand alone to reinforce their message. Preemptive Love includes a website tag on the Flikr version of the photos but not always elsewhere, and though the images are powerful they are not always directly tied back to spreading awareness or raising donations.
To create a conducive atmosphere for donations and transparency that reflects the detailed design of their website Preemptive Love needs to be sure that all of that information is available in their feed and posted on a regular basis so that it is not hard to find. The group should never assume that people know where to find something. Small weekly or daily campaigns and specific posts about microdonation conversion into materials and procedures of Preemptive Love are key in transparency to promote donations via social media.
We plan to contact Matthew to see if he can give us an idea of what microdonations enable in dollar amounts ($1, $5, $10 and $20 to start like the way their site covers larger donation increments) so that we can generate photos and posts that include those facts for Instagram and other sites.
These images shouldn't be reused but the facts themselves can be reused on different images.
We can create mini-weekly or daily campaigns with smaller goals like “let’s raise 100 one dollar donations" and keep count and interact with people as they donate, letting them know where they fit in a larger campaign with specific results based on Preemptive Love’s work (meaning tied to a specific project like charity: water birthday swaps). Also doing smaller campaigns would allow them to tailor them to specific community events or other relevant ways to attach to current events.
Although the Preemptive Love Coalition is successful with their storytelling it is important to also build their relationship with their followers to have a stronger presence on social media. Some brands have great success doing so by tailoring short but personalized responses to the people that post on their social media platforms or that post about the organization via social media.
As mentioned by Sarah Milston in the Google Hangout session, it is critical to build a relationship before asking for donations so this is one possible way to do so that doesn’t have to be overly time consuming. Finding a good balance in responses as videos or photos might be an on the fly decision based on time available, but using handwritten signs instead of post-edited text will make the videos/photos more human and promote lasting connections.
The fact that the organization is specifically naming people who have donated to make a difference is a great start to building relationships with people while also stressing the need to receive donations. Alongside this new content the group should also include a direct link to the donations page at the end of some posts on Instagram, Twitter and Facebook.
The website for the organization has a really detailed page with their finance information and how money is used. This is really good information that they have compiled, but it hasn’t really been expressed particularly well on social media.
A big problem with their visual feed is that almost all of the images rely on a caption section and do not stand alone to reinforce their message. Preemptive Love includes a website tag on the Flikr version of the photos but not always elsewhere, and though the images are powerful they are not always directly tied back to spreading awareness or raising donations.
To create a conducive atmosphere for donations and transparency that reflects the detailed design of their website Preemptive Love needs to be sure that all of that information is available in their feed and posted on a regular basis so that it is not hard to find. The group should never assume that people know where to find something. Small weekly or daily campaigns and specific posts about microdonation conversion into materials and procedures of Preemptive Love are key in transparency to promote donations via social media.
We plan to contact Matthew to see if he can give us an idea of what microdonations enable in dollar amounts ($1, $5, $10 and $20 to start like the way their site covers larger donation increments) so that we can generate photos and posts that include those facts for Instagram and other sites.
These images shouldn't be reused but the facts themselves can be reused on different images.
We can create mini-weekly or daily campaigns with smaller goals like “let’s raise 100 one dollar donations" and keep count and interact with people as they donate, letting them know where they fit in a larger campaign with specific results based on Preemptive Love’s work (meaning tied to a specific project like charity: water birthday swaps). Also doing smaller campaigns would allow them to tailor them to specific community events or other relevant ways to attach to current events.
Although the Preemptive Love Coalition is successful with their storytelling it is important to also build their relationship with their followers to have a stronger presence on social media. Some brands have great success doing so by tailoring short but personalized responses to the people that post on their social media platforms or that post about the organization via social media.
As mentioned by Sarah Milston in the Google Hangout session, it is critical to build a relationship before asking for donations so this is one possible way to do so that doesn’t have to be overly time consuming. Finding a good balance in responses as videos or photos might be an on the fly decision based on time available, but using handwritten signs instead of post-edited text will make the videos/photos more human and promote lasting connections.
The fact that the organization is specifically naming people who have donated to make a difference is a great start to building relationships with people while also stressing the need to receive donations. Alongside this new content the group should also include a direct link to the donations page at the end of some posts on Instagram, Twitter and Facebook.
