Post by michelleg on Oct 12, 2014 18:10:10 GMT -5
Our group, (Group 5) has been assigned to come up with and present a social media campaign for World Pediatrics Project. The social media campaigns that we’ve learned about from the Spark Mill and from FEMA, have said that social media is meant to get people on board with the organization, not to haggle for donations. With this in mind we have come up with a good solution to mix fundraising with social media so it is not overbearing. As a result, we have decided to break our campaign down like a three-step relationship. Starting with
1) Twitter, where everyone can meet and see just a few snip-its of what the World Pediatric Project is about. On the twitter page, we want people to see that WWP is interesting, so we want to use quotes relating to helping one another and how humans should benefit each other, particularly the children and end it with #healachild and #locallizingtheproject. Every third post we’ll have a link to the home page and there people can make donations. We will make tweets thanking people for their donations and recognize those who help in other ways as well, but we won’t haggle people or followers. Hosna and Saidu are in charge of this task.
2) Instagram, where people can see a little more of what the World Pediatric Program is and what they’re about using visual posts from the field. Here we can visually show the good work that WPP does. There will be facts on there about children who live in developing countries who can’t get the help they need and that’s why WPP exists. Much like twitter, we will also have a link on the Instagram page that connects to the bio where once again you can donate, and we will thank people profusely for their time and attention. George and Michelle will be handling this task.
3) Instagram will be the third step where people can be fully invested in what the World Pediatric Project is about. Here we’ll post stories about children who were helped and are recovering because of the work WPP did. These posts will be once a week and we’ll post them on Sunday and call it #SuccessSunday. This will be the final stage of the relationship where we have people wanting to committ to WPP’s cause. This strategy will have them wanting to find out as much as they can and finding WPP’s home page. Darieene will be in charge of this task.
We believe these social media strategies will help our client succeed in fundraising while raising awareness at the same time.
1) Twitter, where everyone can meet and see just a few snip-its of what the World Pediatric Project is about. On the twitter page, we want people to see that WWP is interesting, so we want to use quotes relating to helping one another and how humans should benefit each other, particularly the children and end it with #healachild and #locallizingtheproject. Every third post we’ll have a link to the home page and there people can make donations. We will make tweets thanking people for their donations and recognize those who help in other ways as well, but we won’t haggle people or followers. Hosna and Saidu are in charge of this task.
2) Instagram, where people can see a little more of what the World Pediatric Program is and what they’re about using visual posts from the field. Here we can visually show the good work that WPP does. There will be facts on there about children who live in developing countries who can’t get the help they need and that’s why WPP exists. Much like twitter, we will also have a link on the Instagram page that connects to the bio where once again you can donate, and we will thank people profusely for their time and attention. George and Michelle will be handling this task.
3) Instagram will be the third step where people can be fully invested in what the World Pediatric Project is about. Here we’ll post stories about children who were helped and are recovering because of the work WPP did. These posts will be once a week and we’ll post them on Sunday and call it #SuccessSunday. This will be the final stage of the relationship where we have people wanting to committ to WPP’s cause. This strategy will have them wanting to find out as much as they can and finding WPP’s home page. Darieene will be in charge of this task.
We believe these social media strategies will help our client succeed in fundraising while raising awareness at the same time.
