Post by deekenswg on Oct 11, 2014 10:31:51 GMT -5
World Pediatric Project has made it clear that they want to increase brand awareness in the local Richmond area. To meet this need, our team has developed the idea to host a festival in Richmond: “WPP Gives Thanks”. The basis would be to give a big thank you to all past, present, and future donors of WPP, while keeping in the Fall/Thanksgiving spirit. The festival would consist of local vendors and non-profit organizations, highlighting the small business economy that makes up the city, and most importantly, the sense of the Richmond community. All ticket sales and a percentage of vendor sales would go to World Pediatric Project. This festival would fuel our fundraising social media strategy.
Instagram
Instagram will be the most significant platform for the promotion of festival. We will hold a contest to give one lucky follower free festival tickets and a World Pediatric Project t-shirt. Followers will have submissions in the form of Instagram videos explaining what they are thankful for and including the hashtag #WPPGivesThanks. World Pediatric Project would promote the contest and festival via their own account by having testimonial videos of people thanking WPP for the work they have done for them personally.
Throughout the fundraising we must use a set hashtag that will link across the board with our WPP campaign. The Instagram will be posted on at least 3 times a week leading up to the WPP Festival.
The combination of our festival concept and our fundraising social media strategy on Instagram will be the foundation to the multimedia component of our project. A series of Instagram videos will be created. Mishaal and Ashley will work on writing up the contest rules and regulations. Marwa, Elena, and Greg will develop Instagram video example submissions. Both of those tasks we will work to have completed by the end of week five.
Facebook
On Facebook, we will create an event so that WPP fans can get more information about the festival and invite their friends. As a pinned post on the event page, we would encourage those that can’t attend to donate the equivalent of a festival ticket price. Along with the event page, the festival would be promoted on a weekly basis for the month leading up to the event via the main Facebook page. Following the event, a new Facebook album would be created so that people can tag themselves at the festival and share with their friends.
Twitter
Twitter would help the fundraising efforts in several different ways. First, using tools like TweetDonate or Twitter’s new donate button we would try to receive donations directly through that platform. Second, we would push out the testimonial videos as mention earlier. Lastly, we would tweet out to local organizations and non-profits about the festival in hopes to get retweets that would reach another audience and increase awareness.
Pinterest
For Pinterest, a new board would be created called #WPPGivesThanks. On this board would be two different types of content. The first would be the testimonial videos linking to the World Pediatric Project donation page. The second would be actual photos from the festival linking to the Facebook album.
Instagram will be the most significant platform for the promotion of festival. We will hold a contest to give one lucky follower free festival tickets and a World Pediatric Project t-shirt. Followers will have submissions in the form of Instagram videos explaining what they are thankful for and including the hashtag #WPPGivesThanks. World Pediatric Project would promote the contest and festival via their own account by having testimonial videos of people thanking WPP for the work they have done for them personally.
Throughout the fundraising we must use a set hashtag that will link across the board with our WPP campaign. The Instagram will be posted on at least 3 times a week leading up to the WPP Festival.
The combination of our festival concept and our fundraising social media strategy on Instagram will be the foundation to the multimedia component of our project. A series of Instagram videos will be created. Mishaal and Ashley will work on writing up the contest rules and regulations. Marwa, Elena, and Greg will develop Instagram video example submissions. Both of those tasks we will work to have completed by the end of week five.
On Facebook, we will create an event so that WPP fans can get more information about the festival and invite their friends. As a pinned post on the event page, we would encourage those that can’t attend to donate the equivalent of a festival ticket price. Along with the event page, the festival would be promoted on a weekly basis for the month leading up to the event via the main Facebook page. Following the event, a new Facebook album would be created so that people can tag themselves at the festival and share with their friends.
Twitter would help the fundraising efforts in several different ways. First, using tools like TweetDonate or Twitter’s new donate button we would try to receive donations directly through that platform. Second, we would push out the testimonial videos as mention earlier. Lastly, we would tweet out to local organizations and non-profits about the festival in hopes to get retweets that would reach another audience and increase awareness.
For Pinterest, a new board would be created called #WPPGivesThanks. On this board would be two different types of content. The first would be the testimonial videos linking to the World Pediatric Project donation page. The second would be actual photos from the festival linking to the Facebook album.
