Post by kaurm23 on Oct 9, 2014 22:09:21 GMT -5
UNICEF—TAP project
This week’s non-profit organization that I will be focusing on is UNICEF. UNICEF is known as The United Nations Children’s Fund that is a compassionate aid to children and mothers in emergent nations. It was founded back in 1946 by the United Nations General Assembly. UNICEF has always been up and coming in the media. UNICEF has about 4.4 million likes on Facebook and 176,000 followers on Twitter. The first thing I notice on their Facebook page is “Donate now!” and they have an option ranging from $1 to $40. That catches the attention right away and people are more likely to donate. Over the summer, they came out with the “TAP” Project. This project was designed to donate money for people to have access to clean water around the world. All that you had to do was put your phone aside for 10 minutes without touching it and would donate a day’s worth water to children in need. Their statistics on their page say they currently have been able to provide 3.9 years of water by today’s donations. California is the top state of donators as well. People have helped kids instead of viewing 3449 million photos on facebook, 10 million selfies. How crazy is that?! UNICEF is doing some great things with the TAP project. Their top sponsors for funding are Giorgio Armani and Acqua for Life.
The first article that I came across was featured on Business Insider. People used the app that UNICEF promoted which really got them funds. When people used the app, their donors like Giorgio Armani and Acqua for Life wil donate to give money to UNICEF. They were able to raise money through awareness, featuring stories of who they were providing the water to. They were able to raise millions of dollars through strategic funding and just good strategies overall.
The next article I encountered was from Wired UK, which basically featured the TAP project all over again like the Business Insider did. This campaign actually had been running since 2007 and in the past year, they were truly able to successfully promote this campaign by, like I said before, strategic funding efforts. They used hashtags, promoted it all over facebook, twitter, and any other social media platform they were on.
I love that UNICEF has done a wonderful job in helping people get the basic necessity of life, water. We can’t go minutes without looking at our phones but this campaign has changed the way people think about their phones when they know it could be doing something good to not only others around the world but themselves as well. Like Sarah Milston pointed out in the Spark Mill hangout, they had a very good and well defined reason for all of this which allowed it to truly spark and be successful. It makes you want to continue supporting and donating to such a great fund.
www.businessinsider.com/unicef-tap-project-2014-3http://www.wired.co.uk/news/archive/2014-02/18/unicef-tap-project
This week’s non-profit organization that I will be focusing on is UNICEF. UNICEF is known as The United Nations Children’s Fund that is a compassionate aid to children and mothers in emergent nations. It was founded back in 1946 by the United Nations General Assembly. UNICEF has always been up and coming in the media. UNICEF has about 4.4 million likes on Facebook and 176,000 followers on Twitter. The first thing I notice on their Facebook page is “Donate now!” and they have an option ranging from $1 to $40. That catches the attention right away and people are more likely to donate. Over the summer, they came out with the “TAP” Project. This project was designed to donate money for people to have access to clean water around the world. All that you had to do was put your phone aside for 10 minutes without touching it and would donate a day’s worth water to children in need. Their statistics on their page say they currently have been able to provide 3.9 years of water by today’s donations. California is the top state of donators as well. People have helped kids instead of viewing 3449 million photos on facebook, 10 million selfies. How crazy is that?! UNICEF is doing some great things with the TAP project. Their top sponsors for funding are Giorgio Armani and Acqua for Life.
The first article that I came across was featured on Business Insider. People used the app that UNICEF promoted which really got them funds. When people used the app, their donors like Giorgio Armani and Acqua for Life wil donate to give money to UNICEF. They were able to raise money through awareness, featuring stories of who they were providing the water to. They were able to raise millions of dollars through strategic funding and just good strategies overall.
The next article I encountered was from Wired UK, which basically featured the TAP project all over again like the Business Insider did. This campaign actually had been running since 2007 and in the past year, they were truly able to successfully promote this campaign by, like I said before, strategic funding efforts. They used hashtags, promoted it all over facebook, twitter, and any other social media platform they were on.
I love that UNICEF has done a wonderful job in helping people get the basic necessity of life, water. We can’t go minutes without looking at our phones but this campaign has changed the way people think about their phones when they know it could be doing something good to not only others around the world but themselves as well. Like Sarah Milston pointed out in the Spark Mill hangout, they had a very good and well defined reason for all of this which allowed it to truly spark and be successful. It makes you want to continue supporting and donating to such a great fund.
www.businessinsider.com/unicef-tap-project-2014-3http://www.wired.co.uk/news/archive/2014-02/18/unicef-tap-project