Post by reedcn2 on Oct 9, 2014 22:01:49 GMT -5
I chose to research the nonprofit Planned Parenthood, because I was very interested as to how they relay awareness to the public without being offensive (since this a very sensitive subject.) They utilize all major social media platforms to include Tumblr, which includes posts very relative to their message of reproductive health care, and sex information as well as to issues like feminism, which can be advertently related. PP’s website gives you the links to three sectors of their Twitter’s, where they have specialized audiences like, P.P. Teens, P.P. Health, and P.P. Action. I found this to be a very great strategy because it can link the audience to more specific information, which creates great engagement. I found an article (http://missoulian.com/lifestyles/hometowns/nonprofit-planned-parenthood-to-host-fundraiser-featuring-broad-comedy/article_a474fdb2-3c6e-11e4-9fa3-9b80da871e95.html) that spoke of a comedy show fundraising event hosted by P.P. of Montana. I found this article very interesting because they find various mediums to spread awareness of a very serious subject. Another unique fundraising strategy they used was a movie marathon about women (http://www.desertsun.com/story/news/local/2014/10/07/women-movies-planned-parenthood/16843899/). I’m very happy I chose this nonprofit because I not only learned new strategies and found inspiration to think outside the box but also was better introduced to a very heartwarming organization.
It stuck out to me when Sarah Milston said, “think about fundraising in broad terms, it’s not just about money.” I saw that Planned Parenthood understands this strategy because they not only fundraise, but provide/share/spread information and spreading knowledge is priceless. Social media is full of social media activists so while this is limiting to actual action it works in P.P.’s favor because the knowledge they’re giving can be spread by people that might not donate that can share it with people that might donate. On each social media platform P.P. offers engagement where on Tumblr there is a designated question box, and twitter, they retweet, reply and have call and response hashtags like, “ASKGYT.” Like Ms. Mills said I was able to find the donate button on the top right hand side of the page. The donation page was very neatly organized and gave the option of one time gifting, monthly gifting, honary and specific giving. Ms. Gloria Huang mentioned that they send out photographers for their Instagram, P.P. could benefit from this strategy because most of their photos aren’t their own or are motivational posts. Their Instagram audience isn’t big so photographers along with finding specified content could benefit them. Ms. Huang also emphasized on the importance of being present on your social media platform or you shouldn’t have it, P.P. isn’t very consistent with their posting which can be why their following is so low. I think they should take FEMA’s route of strategizing their content based on their message and audience.
It stuck out to me when Sarah Milston said, “think about fundraising in broad terms, it’s not just about money.” I saw that Planned Parenthood understands this strategy because they not only fundraise, but provide/share/spread information and spreading knowledge is priceless. Social media is full of social media activists so while this is limiting to actual action it works in P.P.’s favor because the knowledge they’re giving can be spread by people that might not donate that can share it with people that might donate. On each social media platform P.P. offers engagement where on Tumblr there is a designated question box, and twitter, they retweet, reply and have call and response hashtags like, “ASKGYT.” Like Ms. Mills said I was able to find the donate button on the top right hand side of the page. The donation page was very neatly organized and gave the option of one time gifting, monthly gifting, honary and specific giving. Ms. Gloria Huang mentioned that they send out photographers for their Instagram, P.P. could benefit from this strategy because most of their photos aren’t their own or are motivational posts. Their Instagram audience isn’t big so photographers along with finding specified content could benefit them. Ms. Huang also emphasized on the importance of being present on your social media platform or you shouldn’t have it, P.P. isn’t very consistent with their posting which can be why their following is so low. I think they should take FEMA’s route of strategizing their content based on their message and audience.