Post by robinsona2 on Oct 9, 2014 22:00:22 GMT -5
The Red Cross is an extremely popular non-profit so I was curious to see how they fundraised to gain money for their organization. They seem to have a few options to use. Most of their success can be attributed to educating their supporters on ways to campaign for the organization themselves. They offer several options for individuals, groups, schools, and businesses to fundraise. It ranges from donating a birthday, auctions, and fundraising pages. They even had a tab for ways to help, donating blood, and donating funds. Their social media doesn’t appear to play a huge role because their social buttons are in a discreet spot at the bottom of their website.
The Red Cross continues their fundraising efforts on social media. On Facebook, where you would typically write on someone’s wall they have in place a donation widget in the amounts of 10, 25, 50, 100, and 250, respectively. There are 644,514 fans on their Facebook. They don’t seem to have any posts directly asking for donations. Their Twitter account doesn’t have any information or posts about fundraising, which I would assume their purpose on that platform is to create relationships and interact with or engage their supporters. They incorporate a lot of visuals including photos and Vine clips. On that platform, they have 1.53 million followers. Additionally, they put emphasis on their Flickr and YouTube. Their YouTube account has 14,856 subscribers.
They have unexpectedly made a name for themselves as a non-profit in social media. Times Record thought the American cross came as a huge surprise. They have really jumped into technology by creating a phone app as well for donating blood. Their social media use has played a significant role in disaster response. It offers immediate information at the fingertips of their followers.
According to the Journal times, this has been a crucial part of their social media success.
The Red Cross continues their fundraising efforts on social media. On Facebook, where you would typically write on someone’s wall they have in place a donation widget in the amounts of 10, 25, 50, 100, and 250, respectively. There are 644,514 fans on their Facebook. They don’t seem to have any posts directly asking for donations. Their Twitter account doesn’t have any information or posts about fundraising, which I would assume their purpose on that platform is to create relationships and interact with or engage their supporters. They incorporate a lot of visuals including photos and Vine clips. On that platform, they have 1.53 million followers. Additionally, they put emphasis on their Flickr and YouTube. Their YouTube account has 14,856 subscribers.
They have unexpectedly made a name for themselves as a non-profit in social media. Times Record thought the American cross came as a huge surprise. They have really jumped into technology by creating a phone app as well for donating blood. Their social media use has played a significant role in disaster response. It offers immediate information at the fingertips of their followers.
According to the Journal times, this has been a crucial part of their social media success.