Post by morrismd2 on Oct 9, 2014 21:45:54 GMT -5
The Spark Mill is a consulting organization that is actually based here in Richmond, Virginia. According to their website, they are change agents, brand strategists, doers, creative catalysts, and tacticians. They have many clients and projects including the City of Richmond, HCAT program facilitation, the James House fundraising, rebuilding together, Richmond strategic planning, Richmond cycling corps, Thomas Edison State College, Richmond Peace Education Center, Elleby Design Studio, Kindnessgirl.com, Give Richmond, Trellis, LLC, and Barefoot puppets. Some of their previous endeavors included the Barksdale Theatre, Richmond Cycling groups, Bon Secours Health Systems, ROSMY, U-Turn, Sports Performance Academy Virginia, VCU Office of Health, Susan G. Komen of Central Virginia, Virginia State Golf Association, and many more individuals and companies.
The social media platforms they utilize are Twitter, Email, LinkedIn, Instagram, Facebook, Pinterest, and Google Plus. I decided to check out their Twitter campaign and I personally like their header of the picture with a sparkler because it symbolizes the way the organizations provides a spark to their clients and offer assistance to those not having the best of days. It says on their website that they even offer sparklers for people who need something to brighten their day up a bit. Their twitter account has 326 followers which isn’t bad for a small company like this but it could definitely be a lot higher if they followed other local individual and business related accounts.
The first article I read was one on the TimesDispatch.com website about getting to know Sarah Milston who is the founder of The Spark Mill and also a VCU graduate. The article talks about her ability to balance work and family as well as things she aspires to do with her small business going forward.
www.timesdispatch.com/business/local/getting-to-know-sarah-milston-of-the-spark-mill/article_862335ec-a279-546d-895d-35a36ccd61ec.html
The second article I chose to mention is one on the Spark Mill website yet is a guest post by Andrea Goulet Ford about her experiences with The Spark Mill and how they strategically present information to the public and gain interest among Richmond communities.
thesparkmill.com/blog/2013/12/11/selling-science-using-peer-reviewed-papers-for-content-marketing-success
Most non-profit organizations strive from getting donations and funds from sending emails. According to Relay for Life, about every 1 in 7 emails end up receiving a donation in some shape. For The Spark Mill, Sarah Milston believes that building relationships and having a solid outreach in the Richmond community is what can really help to bring in donations to the company. I think a factor that helps The Spark Mill is that they are not overbearing about getting donations from people because they focus more on finding beneficial partnerships and making connections with other organizations and individuals.
The social media platforms they utilize are Twitter, Email, LinkedIn, Instagram, Facebook, Pinterest, and Google Plus. I decided to check out their Twitter campaign and I personally like their header of the picture with a sparkler because it symbolizes the way the organizations provides a spark to their clients and offer assistance to those not having the best of days. It says on their website that they even offer sparklers for people who need something to brighten their day up a bit. Their twitter account has 326 followers which isn’t bad for a small company like this but it could definitely be a lot higher if they followed other local individual and business related accounts.
The first article I read was one on the TimesDispatch.com website about getting to know Sarah Milston who is the founder of The Spark Mill and also a VCU graduate. The article talks about her ability to balance work and family as well as things she aspires to do with her small business going forward.
www.timesdispatch.com/business/local/getting-to-know-sarah-milston-of-the-spark-mill/article_862335ec-a279-546d-895d-35a36ccd61ec.html
The second article I chose to mention is one on the Spark Mill website yet is a guest post by Andrea Goulet Ford about her experiences with The Spark Mill and how they strategically present information to the public and gain interest among Richmond communities.
thesparkmill.com/blog/2013/12/11/selling-science-using-peer-reviewed-papers-for-content-marketing-success
Most non-profit organizations strive from getting donations and funds from sending emails. According to Relay for Life, about every 1 in 7 emails end up receiving a donation in some shape. For The Spark Mill, Sarah Milston believes that building relationships and having a solid outreach in the Richmond community is what can really help to bring in donations to the company. I think a factor that helps The Spark Mill is that they are not overbearing about getting donations from people because they focus more on finding beneficial partnerships and making connections with other organizations and individuals.