Post by ruckmante on Oct 1, 2014 10:08:29 GMT -5
The Make-A-Wish Foundation is without a doubt one of the most well known non profit organizations in the health sector in the United States. Their mission is grant the wish of a child diagnosed with a life threatening illness and in turn give them hope to fight their disease. The wish that is granted is completely up to the child and it varies on what they want to do. Some children want to meet their favorite celebrity, or go to Disneyland, or see a famous landmark, or to get in touch with their sports idol and the people at Make-A-Wish make it happen. The organization was founded in the late 1980's and branched out internationally in the early 1990's.
The Make-A-Wish Foundation's presence on YouTube stuck out the most to me and was a great example of the visual engagement strategies we've been discussing. Granted their channel only has 21,912 subscribers, but their videos are both informative and engaging. In my opinion the best videos they post are the ones profiling their "My Wish" series in which they partner with ESPN and grant a group of children's wishes annually involving sports teams and players. An article on the sports giant's site profiles one little boy's wish to meet Cam Newton and the Carolina Panthers during his battle with lymphoma. In a society where we are becoming more and more technologically oriented, videos showing the good that the organization does are a great way to engage with their audience. Pictures just don't have the same effect that they used to; people need further visual engagement to really see the good that is being done, and the Make-A-Wish YouTube channel is very engaging.
Make-A-Wish has a different strategy from other non-profits we have researched as a class in the past such as Smile Train and World Pediatric Project. Those two organizations didn't have as big of a presence on the visual media networks as Make-A-Wish did, they more so focused on their presences on social networks like Instagram and Twitter. Make-A-Wish grants a child's wish every 30 seconds or so, and making it known with wonderfully heart touching videos on their channel. Other non profits could learn from this strategy and expand their own channels. Make-A-Wish's subscriber count is growing by the day and it helps them become one of the biggest and most recognizable non profits in the United States and the world.
The Make-A-Wish Foundation's presence on YouTube stuck out the most to me and was a great example of the visual engagement strategies we've been discussing. Granted their channel only has 21,912 subscribers, but their videos are both informative and engaging. In my opinion the best videos they post are the ones profiling their "My Wish" series in which they partner with ESPN and grant a group of children's wishes annually involving sports teams and players. An article on the sports giant's site profiles one little boy's wish to meet Cam Newton and the Carolina Panthers during his battle with lymphoma. In a society where we are becoming more and more technologically oriented, videos showing the good that the organization does are a great way to engage with their audience. Pictures just don't have the same effect that they used to; people need further visual engagement to really see the good that is being done, and the Make-A-Wish YouTube channel is very engaging.
Make-A-Wish has a different strategy from other non-profits we have researched as a class in the past such as Smile Train and World Pediatric Project. Those two organizations didn't have as big of a presence on the visual media networks as Make-A-Wish did, they more so focused on their presences on social networks like Instagram and Twitter. Make-A-Wish grants a child's wish every 30 seconds or so, and making it known with wonderfully heart touching videos on their channel. Other non profits could learn from this strategy and expand their own channels. Make-A-Wish's subscriber count is growing by the day and it helps them become one of the biggest and most recognizable non profits in the United States and the world.