Post by alexvandervall on Oct 9, 2014 21:09:42 GMT -5
Relay For Life is an organization that specializes in hosting events to raise money for cancer research. They emphasize the fact that they are not just looking to stop one specific type of cancer, but tying to fight cancer of all sorts in general. Cancer is something that is universal and that touches so many people, and that is part of the draw of Relay For Life.
Even though Relay For Life is a national cancer fighting organization, it has local aspects that help drive it. The events and fundraisers are probably what separate this organization from others of the sort. Many cities all over America host Relay For Life events in hopes of raising money for cancer research. This is especially important because even though the organization is large, it feels a little smaller when local chapters take over and host these events. People feel much more at home doing something locally with their community even in the name of the larger cause and organization.
In fact, most articles that are written for Relay for Life are written on a local level. St. Joan of Arc Catholic School in New Orleans pairs its Relay For Life event with an “Adopt a Grandparent” event while cities in West Virginia and North Caroline hold local interest meetings. The website of the organization even offers up fundraising tips to ensure that people are properly equipped with tools to help raise money. I feel as though their Twitter and Facebook accounts need something to distinguish them from any other fundraising non-profit group. While the shout outs and pictures and graphics about raising money are nice and well executed, I feel as though they need a unifying campaign other than “please give us money and help us stop cancer.” Additionally, I think that they could use a lesson in diversity. Most of the people pictured are Caucasian and older.
That brings this to the Google Hangouts this week. Gloria Huang of FEMA and Sarah Milston of Spark Mill both has a lot of interesting tips and tricks for a successful social media campaign. Huang shared some good insight about the importance of apps in order to keep up communication in times of disaster. Milston in my opinion has some real golden nuggets in her Google Hangout. She stated that the three things a social media campaign needs to be successful are: being timely, having a broad reach, and sharing a defined purpose. These are all extremely important if someone wants to have a lasting and strong social media presence that actually raises money. She also said something that I’ve never thought about before: people want to donate to a successful cause. No one wants to donate to something that has zero dollars (because if they don’t have any money, how have they been helping others?). The most important of these is having something to believe in, that gives a face to the organization. I know that all non-profits have a cause, but their campaigns would be more successful if they were personalized.
blog.nola.com/river/2014/10/adopt-a-grandparent_program_be.html
kmherald.com/gardnerwebb-second-annual-relay-for-life-is-saturday-p7368-144.htm
www.relayforlife.org/learn/fundraising
Even though Relay For Life is a national cancer fighting organization, it has local aspects that help drive it. The events and fundraisers are probably what separate this organization from others of the sort. Many cities all over America host Relay For Life events in hopes of raising money for cancer research. This is especially important because even though the organization is large, it feels a little smaller when local chapters take over and host these events. People feel much more at home doing something locally with their community even in the name of the larger cause and organization.
In fact, most articles that are written for Relay for Life are written on a local level. St. Joan of Arc Catholic School in New Orleans pairs its Relay For Life event with an “Adopt a Grandparent” event while cities in West Virginia and North Caroline hold local interest meetings. The website of the organization even offers up fundraising tips to ensure that people are properly equipped with tools to help raise money. I feel as though their Twitter and Facebook accounts need something to distinguish them from any other fundraising non-profit group. While the shout outs and pictures and graphics about raising money are nice and well executed, I feel as though they need a unifying campaign other than “please give us money and help us stop cancer.” Additionally, I think that they could use a lesson in diversity. Most of the people pictured are Caucasian and older.
That brings this to the Google Hangouts this week. Gloria Huang of FEMA and Sarah Milston of Spark Mill both has a lot of interesting tips and tricks for a successful social media campaign. Huang shared some good insight about the importance of apps in order to keep up communication in times of disaster. Milston in my opinion has some real golden nuggets in her Google Hangout. She stated that the three things a social media campaign needs to be successful are: being timely, having a broad reach, and sharing a defined purpose. These are all extremely important if someone wants to have a lasting and strong social media presence that actually raises money. She also said something that I’ve never thought about before: people want to donate to a successful cause. No one wants to donate to something that has zero dollars (because if they don’t have any money, how have they been helping others?). The most important of these is having something to believe in, that gives a face to the organization. I know that all non-profits have a cause, but their campaigns would be more successful if they were personalized.
blog.nola.com/river/2014/10/adopt-a-grandparent_program_be.html
kmherald.com/gardnerwebb-second-annual-relay-for-life-is-saturday-p7368-144.htm
www.relayforlife.org/learn/fundraising