Post by yuanah on Oct 9, 2014 21:02:33 GMT -5
The American Cancer Society is a nonprofit that does a great job with its fundraising. The American Cancer Society’s Relay for Life event is very successful and is always talked about when it is put on. The event was started by a single man in the mid 1980s who wanted to raise money doing something that he loved. The grassroots event has since spread worldwide. Even though the relay takes place on a set date, groups still raise money throughout the year and even if they’re not raising money, they’re spending time preparing for the relay. What started as one man running for a day has become “the word’s largest grassroots fundraising movement.” According to one article, 6,100 communities in the US and 20 other countries partake in the event.
I think one of the great things that the American Cancer Society’s Relay for Life does is get the entire community involved in a healthy event for a good cause. Relay for Life is something that even schoolchildren can participate in and, indeed, schools all across the nation participate in the team-based marathon.
I don’t believe that the event needs any help spreading awareness using social media. It’s already promoted a lot passively by students and participants reminding people that they will be running and asking friends and family to donate. The event gets a ton of free publicity every year simply because of how many people participate.
I believe that the donation process could be made easier for the donors. I think that the last time I participated in an event, an envelope was still being used. With modern day technology, donating using a phone or a social media link should be really simple. Tracking who donated to which community’s relay is within the capability of modern technology as well. Again, though, I haven’t participated in a Relay for Life event in years.
Though the American Cancer Society does have social media pages, I believe that the amount of people who participate in their events far eclipses the amount of followers and likes that the organization has. If the American Cancer promoted their social media sites as a way to donate during their events then their follower count may increase dramatically. They do currently have almost one million followers on Facebook, though, which is nothing to sneeze at.
I think one of the great things that the American Cancer Society’s Relay for Life does is get the entire community involved in a healthy event for a good cause. Relay for Life is something that even schoolchildren can participate in and, indeed, schools all across the nation participate in the team-based marathon.
I don’t believe that the event needs any help spreading awareness using social media. It’s already promoted a lot passively by students and participants reminding people that they will be running and asking friends and family to donate. The event gets a ton of free publicity every year simply because of how many people participate.
I believe that the donation process could be made easier for the donors. I think that the last time I participated in an event, an envelope was still being used. With modern day technology, donating using a phone or a social media link should be really simple. Tracking who donated to which community’s relay is within the capability of modern technology as well. Again, though, I haven’t participated in a Relay for Life event in years.
Though the American Cancer Society does have social media pages, I believe that the amount of people who participate in their events far eclipses the amount of followers and likes that the organization has. If the American Cancer promoted their social media sites as a way to donate during their events then their follower count may increase dramatically. They do currently have almost one million followers on Facebook, though, which is nothing to sneeze at.