Post by Jacqueline Paret on Oct 9, 2014 20:54:49 GMT -5
This weeks discussion will be on the American Cancer Society. I chose a larger organization because I was curious to see if and how they personalized those who made donations. I knew that their donating strategies would probably be top notch considering status, but again I was trying to focus on how they personalized those who did participate in events and or donate. One thing I found convenient was the link for news directly on the American Cancer Societies homepage. That’s where I came across an amazing news article discussing the NFL supporting breast cancer month (october) and decking out their apparel in pink. Once worn, those items will then go up for auction to help donate; “Hats, wristbands and other apparel worn at NFL games, and special footballs and pink coins will be auctioned off and proceeds will benefit the American Cancer Society.” www.cancer.org/cancer/news/features/nfl-helps-american-cancer-society-fight-breast-cancer. This alone is a huge success, it raises so much awareness and then also raises money for them. Another great article I found was more research based but gave exact numbers of grants given by the American Cancer Society to scientists. This is a great article, especially for those who donate; it is letting you know where your money is going and how you are helping.
In the Google Hangouts we learn about several different strategies organizations can use in order to help raise awareness of donations and to keep people coming back to help. The first one that stuck in my head was giving thanks. Regardless of amount, it is crucial to let those who donate know that you are thankful and that every penny helps go towards a greater good. The American Cancer Society breaks up its supporters in three separate categories; companies, teams, and individuals. There are several links for you to click on showing you the top donators of each category. Although it is not a personal thank you it is still a sign of thanks to each of the donators. Another thing they did so well was providing links on the homepage that allow you to see where your donations go and what they help. One thing I did not see was the ability to use Paypal, which in the Lecture was said to help out. But the American Cancer Society does do a ton of events, such as walks, that help to raise donations and awareness for their cause. They are a great organizations and I have done a caner walk before; it was a great experience and definitely well organized.
In the Google Hangouts we learn about several different strategies organizations can use in order to help raise awareness of donations and to keep people coming back to help. The first one that stuck in my head was giving thanks. Regardless of amount, it is crucial to let those who donate know that you are thankful and that every penny helps go towards a greater good. The American Cancer Society breaks up its supporters in three separate categories; companies, teams, and individuals. There are several links for you to click on showing you the top donators of each category. Although it is not a personal thank you it is still a sign of thanks to each of the donators. Another thing they did so well was providing links on the homepage that allow you to see where your donations go and what they help. One thing I did not see was the ability to use Paypal, which in the Lecture was said to help out. But the American Cancer Society does do a ton of events, such as walks, that help to raise donations and awareness for their cause. They are a great organizations and I have done a caner walk before; it was a great experience and definitely well organized.