Post by diegodavenhall on Oct 9, 2014 20:26:44 GMT -5
The non-profit organization I chose to do was the Livestrong organization (formally known as Lance Argmstrong Foundation). They seek out to provide support and awareness for those who are affected by cancer. Cancer survivor Lance Armstrong was the founder in 1997 and the Livestrong brand was brought to life in 2003. With this change came the power of one of its most recognizable icons, the yellow bracelets seen here. Livestrong teamed with Nike and practically instantly became a fashion icon. This was a great move for Livestrong in multiple senses. The bracelets became a way for people to connect with other and spread the word and message of the organization. With the growth in size of the organization they focused on fundraising in a variety of ways. Users on the Livestrong website can ask for donations and create cards to give out. The organization has raised nearly 600 million towards their cause and it’s due highly to the great fundraising strategies they’ve used to spread the word in a more personal and fun manner along. With events like bike races, music festivals and other things, Livestrong provides a fun fundraising presence that often provides good opportunity for folks recruiting other friends and family. This neat site gives a great breakdown of their works with social media and its success in advertising for their bracelets. Another key thing that Livestrong does is really show were your money is going right on their front page.
In our Google Hang out with Sarah Milston and Gloria Huang they cover a couple practices that are carried out with Livestrong practices. Gloria Huang stresses how important it is that users have access to a quick step source to donating. She says that donators are more like to give when this practice is efficiently carried out. I believe Livestrong best covers this with easy acces to their donations and the ease of use of it from the front of their own website. They also make it so you can personalize the donations a little more giving that extra personal connection. Sarah Milston says that she believes story telling plays a huge rule, using pictures to gain a connection and relationship with its users. A great example I think Livestrong does in putting out a strong story telling connection is their virtual tribute wall they had on their Instagram and even seen on Pinterest. Livestrong is pretty great with the responses with their media platforms as well. This gives supporters a more connected feeling and helps stresses one way they plan to keep a more “long-term” relationship which is also prioritized with our Google Hangout guest speakers.
In our Google Hang out with Sarah Milston and Gloria Huang they cover a couple practices that are carried out with Livestrong practices. Gloria Huang stresses how important it is that users have access to a quick step source to donating. She says that donators are more like to give when this practice is efficiently carried out. I believe Livestrong best covers this with easy acces to their donations and the ease of use of it from the front of their own website. They also make it so you can personalize the donations a little more giving that extra personal connection. Sarah Milston says that she believes story telling plays a huge rule, using pictures to gain a connection and relationship with its users. A great example I think Livestrong does in putting out a strong story telling connection is their virtual tribute wall they had on their Instagram and even seen on Pinterest. Livestrong is pretty great with the responses with their media platforms as well. This gives supporters a more connected feeling and helps stresses one way they plan to keep a more “long-term” relationship which is also prioritized with our Google Hangout guest speakers.