Post by mishaalabbasi on Sept 30, 2014 23:45:41 GMT -5
Today’s world presents us with a sea of content. It can be overwhelming at times trying to navigate through meaningful content, relevant media, and overall noise. The impact of social media on organizations business structures has become apparent and proved that it's here to stay. Platforms like Facebook and Twitter are, at the very minimum, staples of what is necessary to succeed as a business/organization.
Doctors Without Boarders/Medecins Sans Frontieres goal, to put it simply, is to provide medical care where it is needed most. Presently, they provide aid in almost 70 different countries. The Google Hangout with Nick Owens provided great insight into how extensive the organization truly is – with offices and operational centers extending from the United Kingdom to Australia to Germany to France to America and more.
One defining aspect of MSF’s social media strategy is the use of visuals in a high number of their posts on Twitter and Facebook in addition to the already visually-dominated platforms such as Pinterest and Instagram. One of the most relevant factors of engagement is the nature of the content – visual content tends to entice a more “shareable” option. With the gravity of MSF’s ground coverage, there is no shortage of visual content for them to utilize in their media posts. Images of what’s going on, on the ground, are accessible and diverse. The current Ebola crisis serves as an example of a challenge MSF is equipped to deal with. Something I noticed while exploring their Instagram feed was the quality of their content/posts over the quantity; as well as their intelligent use of hashtags. The quality of visuals, especially on MSF’s Instagram, subconsciously converges with the overall goals of the organization – to help people. Quality of visuals in conjunction with hashtags pushed for an expanded SEO and leads to (the quality and quantity) of users engagement. MSF is able to boast almost 42,000 followers on Instagram, almost 750,000 likes on Facebook, 21,000 followers on Twitter, and almost 1,000 followers on Pinterest. If anything, a challenge of understanding and maneuvering the ever changing algorithms of Facebook is where energy would be well spent.
The growing impact of social media has also expanded the definition of what can be considered “content” – especially in the web and mobile environments. Content is beginning to go beyond simple visual and textual information. Platforms like YouTube, Vine, Instagram, Pinterest, and even Tumblr provide a space for this content to exist in a meaningful way. It’s 2014 and technology is rapidly evolving. A big part of the challenge is keeping up.
Doctors Without Boarders/Medecins Sans Frontieres goal, to put it simply, is to provide medical care where it is needed most. Presently, they provide aid in almost 70 different countries. The Google Hangout with Nick Owens provided great insight into how extensive the organization truly is – with offices and operational centers extending from the United Kingdom to Australia to Germany to France to America and more.
One defining aspect of MSF’s social media strategy is the use of visuals in a high number of their posts on Twitter and Facebook in addition to the already visually-dominated platforms such as Pinterest and Instagram. One of the most relevant factors of engagement is the nature of the content – visual content tends to entice a more “shareable” option. With the gravity of MSF’s ground coverage, there is no shortage of visual content for them to utilize in their media posts. Images of what’s going on, on the ground, are accessible and diverse. The current Ebola crisis serves as an example of a challenge MSF is equipped to deal with. Something I noticed while exploring their Instagram feed was the quality of their content/posts over the quantity; as well as their intelligent use of hashtags. The quality of visuals, especially on MSF’s Instagram, subconsciously converges with the overall goals of the organization – to help people. Quality of visuals in conjunction with hashtags pushed for an expanded SEO and leads to (the quality and quantity) of users engagement. MSF is able to boast almost 42,000 followers on Instagram, almost 750,000 likes on Facebook, 21,000 followers on Twitter, and almost 1,000 followers on Pinterest. If anything, a challenge of understanding and maneuvering the ever changing algorithms of Facebook is where energy would be well spent.
The growing impact of social media has also expanded the definition of what can be considered “content” – especially in the web and mobile environments. Content is beginning to go beyond simple visual and textual information. Platforms like YouTube, Vine, Instagram, Pinterest, and even Tumblr provide a space for this content to exist in a meaningful way. It’s 2014 and technology is rapidly evolving. A big part of the challenge is keeping up.
