Post by owhitham on Oct 9, 2014 18:07:31 GMT -5
NARAL ProChoice America
NARAL is NOT a Global Health non-profit organization similar to those which have been discussed in this course. Rather, their focus is US centric. They seek to influence law makers at both the state and federal level on laws and regulations which pertain to access to abortion. However, they are on the web, and actively use social media such as Facebook, Twitter, Flickr, Tumblr, LinkedIn, etc. One can make a donation to NARAL using any of these social media outlets, presumably anonymously if desired, and presumably from anywhere in the world.
NARAL provides information on birth control, sex education, and health pregnancies. But the main focus is on highlighting what it believes are important legislative issues such as personhood amendments, and spouse or parental notification guidelines. As can be recognized from the subject matter, the political stance makes this non-profit controversial. This may be one of many factors that have led Charity Navigator to rate NARAL only one of four stars. www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4151#.VDcMhWSwJps
Fundraising Success magazine reports that NARAL has been very successful in raising money through a direct mail campaign entitled “Who Decides”. Unlike their social media outlets, the packet is not focused on any particular political candidates or pending legislation; rather it is broad in scope and asks the reader to connect with NARAL’s base issue. The campaign has increased NARALs roles to 260000 members and dramatically improved its bottom line.
www.fundraisingsuccessmag.com/article/if-any-organization-has-gumption-go-after-major-donors-via-direct-mail-web-telemarketing-would-naral-pro-choi
NARAL also uses a number of tried and true fundraising approaches such as fundraising galas. For example, one of the NARAL chapters in Arizona has promoted a forty first Roe v Wade celebration on Facebook www.facebook.com/events/458556274241627/ A Minnesota chapter publishes fundraising tips such as canvasing friends, family and the neighborhood, and tells the people not to be afraid to ask more than one time www.prochoiceminnesota.org/donate/theask.shtml In addition, almost every page on every social media outlet has some connection which will enable a person to make a donation.
While NARAL ProChoice America is a political organization with a controversial message, it has the same challenge as any other nonprofit in terns of fundraising. It must get its base message out in a way that people connect with it and feel the organization is one which deserves to be supported. Their challenge can be somewhat greater than other organizations because some people that might want to support the cause do not want to be identified with the cause. That is, for many it is not a Feel Good entity—they do not help a sick or starving person or address some other issues that one would expect 99 percent of all people to want to do.
NARAL is NOT a Global Health non-profit organization similar to those which have been discussed in this course. Rather, their focus is US centric. They seek to influence law makers at both the state and federal level on laws and regulations which pertain to access to abortion. However, they are on the web, and actively use social media such as Facebook, Twitter, Flickr, Tumblr, LinkedIn, etc. One can make a donation to NARAL using any of these social media outlets, presumably anonymously if desired, and presumably from anywhere in the world.
NARAL provides information on birth control, sex education, and health pregnancies. But the main focus is on highlighting what it believes are important legislative issues such as personhood amendments, and spouse or parental notification guidelines. As can be recognized from the subject matter, the political stance makes this non-profit controversial. This may be one of many factors that have led Charity Navigator to rate NARAL only one of four stars. www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4151#.VDcMhWSwJps
Fundraising Success magazine reports that NARAL has been very successful in raising money through a direct mail campaign entitled “Who Decides”. Unlike their social media outlets, the packet is not focused on any particular political candidates or pending legislation; rather it is broad in scope and asks the reader to connect with NARAL’s base issue. The campaign has increased NARALs roles to 260000 members and dramatically improved its bottom line.
www.fundraisingsuccessmag.com/article/if-any-organization-has-gumption-go-after-major-donors-via-direct-mail-web-telemarketing-would-naral-pro-choi
NARAL also uses a number of tried and true fundraising approaches such as fundraising galas. For example, one of the NARAL chapters in Arizona has promoted a forty first Roe v Wade celebration on Facebook www.facebook.com/events/458556274241627/ A Minnesota chapter publishes fundraising tips such as canvasing friends, family and the neighborhood, and tells the people not to be afraid to ask more than one time www.prochoiceminnesota.org/donate/theask.shtml In addition, almost every page on every social media outlet has some connection which will enable a person to make a donation.
While NARAL ProChoice America is a political organization with a controversial message, it has the same challenge as any other nonprofit in terns of fundraising. It must get its base message out in a way that people connect with it and feel the organization is one which deserves to be supported. Their challenge can be somewhat greater than other organizations because some people that might want to support the cause do not want to be identified with the cause. That is, for many it is not a Feel Good entity—they do not help a sick or starving person or address some other issues that one would expect 99 percent of all people to want to do.