Post by smallsb on Oct 9, 2014 17:48:41 GMT -5
Susan G. Komen has proved to be successful when it comes to their fundraising abilities through social media. During our lecture it was stated that a major part of social media fundraising, that can easily be forgotten, is being able to form relationships with the supporters of that organization. If organizations just communicate when they are asking for money no one would ever donate. One example of this organization building relationships with their followers is an upcoming event they’re having called “MBCN and Susan G. Komen Metastatic Breast Cancer Twitter Chat.” They will be holding a live twitter chat and people are asked to tweet any questions or comments about the organization and breast cancer, adding the hashtag “#MBCchat” and they will discuss their responses live.
Susan G. Komen takes one of the different fundraising models mentioned in our lecture and proves it to be a successful one. They promote fundraising with community walks/runs. One example is their main fundraising campaign “Race for the Cure,” which is the world’s largest and most successful education and fundraising even for breast cancer ever created. “Race for the Cure, started in 1983 with the first 5k having 800 members in Texas. There have now been over 150 races with over 1.6 million people participating in four continents. This series consists of 5K runs and fitness walks for all ages and fitness levels. These 5k’s are promoted to raise money and awareness for breast cancer and finding a cure. It celebrates breast cancer surviviors and honors those currently fighting their battle or ones who have lost their lives to this cancer. Out of the total net income; 75% raised from each race stays within the local community, which held it, going to local programs and offering breast and health education and screening. The remaining 25% is donated to funding Susan G. Komen’s national research and training grant program. They also have a fundraising event called “Susan G. Komen 3Day,” a three-day event in which each participant is required to raise at least $2,300 to participate. This event is a 60 mile walk in which around 20 miles are completed each day, starting on Friday morning with a moving opening ceremony being sent off to complete your journey. Other fundraising opportunities include creating your own “Passionately Pink” event of starting a personal fundraising page.
In Sarah Milston’s Google+ Hangout, she said a successful fundraising campaign makes donating easy and available on all social media platforms, which Susan G. Komen achieves. Sarah also touched on the fact that people need to have something to donate onto, and that no one wants to donate to something that has $0 so far. Also she explained that people want to give to other people, so they need pictures to get a visual of whom they could possibly be helping. With that being said they also expect to be giving to a certain cause, something to care about, which Susan G. Komen takes care of by sharing certain stories of breast cancer survivors on different forms of social media. In Gloria Huang’s FEMA Google+ Hangoutm she was explaining the correct ways to read certain information on the Internet and how to know which stories to believe. There are a lot of rumors that spread around just as quickly as the facts do, which means people need to research if the information is coming from a valid source. Gloria brought up an interesting point that information needs to be displayed differently on each social platform. Susan G. Komen does an excellent job in keeping up with the fast pace of twitter and making sure that time and creativity goes into Facebook’s posts because those will be displayed longer.
www.morganton.com/community/local-survivor-selected-to-lead-foothills-race-for-the-cure/article_b1f5b5ce-4f4e-11e4-86c2-001a4bcf6878.html
www.philanthropyroundtable.org/topic/excellence_in_philanthropy/racing_for_the_cure
Susan G. Komen takes one of the different fundraising models mentioned in our lecture and proves it to be a successful one. They promote fundraising with community walks/runs. One example is their main fundraising campaign “Race for the Cure,” which is the world’s largest and most successful education and fundraising even for breast cancer ever created. “Race for the Cure, started in 1983 with the first 5k having 800 members in Texas. There have now been over 150 races with over 1.6 million people participating in four continents. This series consists of 5K runs and fitness walks for all ages and fitness levels. These 5k’s are promoted to raise money and awareness for breast cancer and finding a cure. It celebrates breast cancer surviviors and honors those currently fighting their battle or ones who have lost their lives to this cancer. Out of the total net income; 75% raised from each race stays within the local community, which held it, going to local programs and offering breast and health education and screening. The remaining 25% is donated to funding Susan G. Komen’s national research and training grant program. They also have a fundraising event called “Susan G. Komen 3Day,” a three-day event in which each participant is required to raise at least $2,300 to participate. This event is a 60 mile walk in which around 20 miles are completed each day, starting on Friday morning with a moving opening ceremony being sent off to complete your journey. Other fundraising opportunities include creating your own “Passionately Pink” event of starting a personal fundraising page.
In Sarah Milston’s Google+ Hangout, she said a successful fundraising campaign makes donating easy and available on all social media platforms, which Susan G. Komen achieves. Sarah also touched on the fact that people need to have something to donate onto, and that no one wants to donate to something that has $0 so far. Also she explained that people want to give to other people, so they need pictures to get a visual of whom they could possibly be helping. With that being said they also expect to be giving to a certain cause, something to care about, which Susan G. Komen takes care of by sharing certain stories of breast cancer survivors on different forms of social media. In Gloria Huang’s FEMA Google+ Hangoutm she was explaining the correct ways to read certain information on the Internet and how to know which stories to believe. There are a lot of rumors that spread around just as quickly as the facts do, which means people need to research if the information is coming from a valid source. Gloria brought up an interesting point that information needs to be displayed differently on each social platform. Susan G. Komen does an excellent job in keeping up with the fast pace of twitter and making sure that time and creativity goes into Facebook’s posts because those will be displayed longer.
www.morganton.com/community/local-survivor-selected-to-lead-foothills-race-for-the-cure/article_b1f5b5ce-4f4e-11e4-86c2-001a4bcf6878.html
www.philanthropyroundtable.org/topic/excellence_in_philanthropy/racing_for_the_cure