Post by magorlf on Oct 9, 2014 16:06:45 GMT -5
Malaria No More is a non-profit organization that is working to end all malaria related deaths in Africa by 2015. Malaria, a blood disease that is spread by mosquitoes killed over a half a million people in Africa in 2010, with a majority of those deaths being children. Mark Edlund who is Malaria No More’s Chief Marking Officer said that during 2011 they came up with the idea to team up with CollegeHumor.com when he told the founders of CollegeHumor.com that a child dies from malaria dies every 60 seconds. They then thought of all the ridiculous things they could do in a minute and the idea behind Malarious began.
In 2012 Malaria No More teamed up with CollegeHumor.com to create the series Malarious. With this project Malaria No More teamed up with 30 celebrities making a collection of 24 short videos that were posted to CollegeHumor.com. To access these videos you must make a minimum donation of 1 dollar, but there is no limit to the donations. This was a first for both Malaria No More and also for CollegeHumor.com, which had never had a payable model and especially one for a non-profit organization.
I think that Malaria No More and CollegeHumor.com teaming up was a brilliant idea. Both are very creative and forward thinking and believe in the thinking that using laughter and lightness is a better way to talk about a deadly disease where the conversation can easily get very morbid and depressing. In the Google Hangout with Sarah Milston from The Spark Mill one of the first things she highlighted that a non-profit can team up with established for profit brands to boost the campaigns awareness and credibility. This can be seen she said by Susan G Kolman and I also saw thing in my post last week where Susan G Kolman teamed up with WWE for breast cancer awareness. By Malaria No More teaming up with the very well established CollegHumor.com website they are tapping into a huge online community. This online component it’s important while the WWE is a huge brand CollegeHumor.com has the younger more tech savvy consumers who use the different social medias. Malaria No More is having CollegeHumor.com create content and only ask for a small donation, this also goes along with what Sarah Milston said about donations from social media being usually a little smaller than other forms. This does not mean they are less important, having the need to make only a small donation to view the content makes it accessible to more people ultimately spreading more awareness, and if people are compelled to donate more they can do so on their own accord.
mashable.com/2012/08/20/collegehumor-malarious/
medcitynews.com/2012/10/4-social-media-savvy-nonprofits-using-the-web-creatively-to-make-a-difference-in-healthcare/
In 2012 Malaria No More teamed up with CollegeHumor.com to create the series Malarious. With this project Malaria No More teamed up with 30 celebrities making a collection of 24 short videos that were posted to CollegeHumor.com. To access these videos you must make a minimum donation of 1 dollar, but there is no limit to the donations. This was a first for both Malaria No More and also for CollegeHumor.com, which had never had a payable model and especially one for a non-profit organization.
I think that Malaria No More and CollegeHumor.com teaming up was a brilliant idea. Both are very creative and forward thinking and believe in the thinking that using laughter and lightness is a better way to talk about a deadly disease where the conversation can easily get very morbid and depressing. In the Google Hangout with Sarah Milston from The Spark Mill one of the first things she highlighted that a non-profit can team up with established for profit brands to boost the campaigns awareness and credibility. This can be seen she said by Susan G Kolman and I also saw thing in my post last week where Susan G Kolman teamed up with WWE for breast cancer awareness. By Malaria No More teaming up with the very well established CollegHumor.com website they are tapping into a huge online community. This online component it’s important while the WWE is a huge brand CollegeHumor.com has the younger more tech savvy consumers who use the different social medias. Malaria No More is having CollegeHumor.com create content and only ask for a small donation, this also goes along with what Sarah Milston said about donations from social media being usually a little smaller than other forms. This does not mean they are less important, having the need to make only a small donation to view the content makes it accessible to more people ultimately spreading more awareness, and if people are compelled to donate more they can do so on their own accord.
mashable.com/2012/08/20/collegehumor-malarious/
medcitynews.com/2012/10/4-social-media-savvy-nonprofits-using-the-web-creatively-to-make-a-difference-in-healthcare/