Post by changc6 on Oct 9, 2014 14:36:08 GMT -5
Founded in England during World War I, Save the Children is a global nonprofit charity for children in need. They travel the world providing health care, education, and emergency aid to orphans or those who cannot afford healthcare. They work to give children a healthy, fresh start from the environment they were saved from. Some live in painfully poor or disease-stricken places. For instance, Save the Children is working in West Africa to save the orphaned children from the crisis.
Save the Children has decades of experience and history, which means they are doing something right and surviving through the times. Their strong marketing strategies keep them afloat. This organization is constantly striving for donations and to spread the message across all social media platforms. The icons on their official website do not actually lead to their media pages, but they lead to embedded posts with fundraising information ready to be uploaded to your profile. It does not ask you to directly donate nor does it post on your behalf. It lets you read and edit what is going on to your profile, if you wish to post something. This is brilliant because most people want to see their networking pages, but with the pop-up screen people are more aware. It does not offend anyone because it is just asking you to post something on your profile without doing any work or research. This is brilliant and defiantly contributes to their mission and funds. The donation page also displays numerous ways people can donate or contribute, so no one has a reason why they cannot help. People are able to contribute through their jobs, starting their own fundraisers, spreading the word, or by giving gifts once or continuously.
The Pinterest page features tons and tons of different boards that illustrate the voice of the foundation. There are boards for newborns and their mother, healthy snacks, the team, survivors, and charities. The charity board really struck my attention because the content highlights other organization and now Save the Children. It shows stories of what other foundations do to help children. The Facebook page has stories and images about people suffering from Ebola, and what people are doing to help the cause. The content from the various social media platforms are interesting and diverse, but also touches your emotions. It builds a connection with the audience. In one way this touches on what Gloria Huang of FEMA was saying about a “unity of effort” when working on social networking. Different foundations and people help the organization, which makes more content to post. The Pinterest and Facebook pages work together to create a voice for the organization. Facebook is more real-time and captivating to the audience, and Pinterest is more progressive and visual. Those elements work together for people to get a feel for their mission. The pages seen separately made me feel like it was different organizations, but seen together made me feel like there was a bigger mission than what was posted to each respective page. I’m sure the social media representatives purposefully created this type of strategy and express the organization’s work in different aspects but still come together for one big picture.
Sarah Milston of The Spark Mill discussed the importance of a good reputation and connection with the audience. She mentioned that successful organizations should work to build personal relationships and a great social media presence before asking for donations. She also mentioned a handful of great fundraising techniques like crowd-source fundraisers and matching gift challenges. A YouTube star, PewDiePie, personally challenged his “Bros” or 25 million subscribers to donate to Save the Children. The campaign hashtag was #BrosSaveTheChildren, and the goal was to raise $250,000 for the organization. He thanked all the people who donated in an internet post. The fundraiser was so successful that he extended the time and raise the goal to $600,000. Another successful fundraiser that fostered from personal relations to the audience and the cause was UK’s first Save the Children fundraiser in 2012. According to the UK magazine, Mirror, TV star Arlene Phillips contributed to this fundraiser because it reminded her of the hard times from her childhood. She was able to go to the UK to meet and help the poverty-stricken people. This is a relatable topic and hits close to home for many people, which influenced people to help the cause. It was not for starving children in Africa or India, but it was a problem people refused to acknowledge. Apparently Britain is the world’s seventh richest country, but they were leaving all these people to survive without resources. Some mothers were giving up their meals so their kids could eat. Heat and chocolate were luxuries to these people. Save the Children foundation worked to bring these people health care and better conditions to raise their children.
Sources:
www.mirror.co.uk/news/real-life-stories/save-the-children-launches-first-fundraising-1304586
www.theguardian.com/technology/2014/mar/25/pewdiepie-youtube-crowdfunding-save-the-children-indiegogo
www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6146369/k.95B8/Ways_To_Give.htm
Save the Children has decades of experience and history, which means they are doing something right and surviving through the times. Their strong marketing strategies keep them afloat. This organization is constantly striving for donations and to spread the message across all social media platforms. The icons on their official website do not actually lead to their media pages, but they lead to embedded posts with fundraising information ready to be uploaded to your profile. It does not ask you to directly donate nor does it post on your behalf. It lets you read and edit what is going on to your profile, if you wish to post something. This is brilliant because most people want to see their networking pages, but with the pop-up screen people are more aware. It does not offend anyone because it is just asking you to post something on your profile without doing any work or research. This is brilliant and defiantly contributes to their mission and funds. The donation page also displays numerous ways people can donate or contribute, so no one has a reason why they cannot help. People are able to contribute through their jobs, starting their own fundraisers, spreading the word, or by giving gifts once or continuously.
The Pinterest page features tons and tons of different boards that illustrate the voice of the foundation. There are boards for newborns and their mother, healthy snacks, the team, survivors, and charities. The charity board really struck my attention because the content highlights other organization and now Save the Children. It shows stories of what other foundations do to help children. The Facebook page has stories and images about people suffering from Ebola, and what people are doing to help the cause. The content from the various social media platforms are interesting and diverse, but also touches your emotions. It builds a connection with the audience. In one way this touches on what Gloria Huang of FEMA was saying about a “unity of effort” when working on social networking. Different foundations and people help the organization, which makes more content to post. The Pinterest and Facebook pages work together to create a voice for the organization. Facebook is more real-time and captivating to the audience, and Pinterest is more progressive and visual. Those elements work together for people to get a feel for their mission. The pages seen separately made me feel like it was different organizations, but seen together made me feel like there was a bigger mission than what was posted to each respective page. I’m sure the social media representatives purposefully created this type of strategy and express the organization’s work in different aspects but still come together for one big picture.
Sarah Milston of The Spark Mill discussed the importance of a good reputation and connection with the audience. She mentioned that successful organizations should work to build personal relationships and a great social media presence before asking for donations. She also mentioned a handful of great fundraising techniques like crowd-source fundraisers and matching gift challenges. A YouTube star, PewDiePie, personally challenged his “Bros” or 25 million subscribers to donate to Save the Children. The campaign hashtag was #BrosSaveTheChildren, and the goal was to raise $250,000 for the organization. He thanked all the people who donated in an internet post. The fundraiser was so successful that he extended the time and raise the goal to $600,000. Another successful fundraiser that fostered from personal relations to the audience and the cause was UK’s first Save the Children fundraiser in 2012. According to the UK magazine, Mirror, TV star Arlene Phillips contributed to this fundraiser because it reminded her of the hard times from her childhood. She was able to go to the UK to meet and help the poverty-stricken people. This is a relatable topic and hits close to home for many people, which influenced people to help the cause. It was not for starving children in Africa or India, but it was a problem people refused to acknowledge. Apparently Britain is the world’s seventh richest country, but they were leaving all these people to survive without resources. Some mothers were giving up their meals so their kids could eat. Heat and chocolate were luxuries to these people. Save the Children foundation worked to bring these people health care and better conditions to raise their children.
Sources:
www.mirror.co.uk/news/real-life-stories/save-the-children-launches-first-fundraising-1304586
www.theguardian.com/technology/2014/mar/25/pewdiepie-youtube-crowdfunding-save-the-children-indiegogo
www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6146369/k.95B8/Ways_To_Give.htm