Post by womacktl on Sept 30, 2014 23:35:32 GMT -5
charity:water is a nonprofit organization that was founded by former New York night club promoter Scott Harrison eight years ago. He got the idea to establish the organization after living a flashy, selfish, arrogant live style. He volunteered with the floating Hospital group called Mercy ships, which is an organization that provides free medical care to those in the poorest nations of the world. He visited West Africa where the poverty and suffering were unimaginable. The mission of charity:water is to bring clean and safe drinking water to those who are in need in developing nations. According to their website, 800 million people on earth don’t have clean water.
Upon visiting the charity water Instagram page, the first two things I looked at were the amount of posts they have and the amount of followers they have. To date they have posted 1,059 graphics and they have 227,257 followers. This is absolutely amazing. They post a combination of infographics, videos, and pictures. I think their Instagram page you think stand out because it captures the essence of what the organization is all about. The fact that they post more than just pictures of the recipients is great. Their mission is amazing, but if they only had a page full of people from developing countries it would get a little played out. One picture that stood out to me was that of a senior at Vanderbilt University that decided to raise awareness on her campus for charity:water’s #SeptemberCampaign to raise money to bring water to the people of Sahel.
Aside from their actual Instagram page, another thing that stood out to me was the fact that charity water was number one two years ago on Mashable's “10 Inspiring Non-Profits on Instagram” list. Mashable stated that charity:water’s account shows "stunning photos of the organization’s efforts to improve the lives of others through clean water.”
However, if I had to pinpoint one part of charity:water’s visual social media engagement strategy on Instagram, it's the fact that they really get up close and personal with those that benefit directly from their services. Other organizations do this as well, however I feel that because they capture the essence of the poverty and suffering that the people in these developing nations go through, it really hits home for people in first world countries. The picture that spoke to me to the most was one that had the statistic “58% of Niger’s rural population lacks access to clean water.”
Upon visiting the charity water Instagram page, the first two things I looked at were the amount of posts they have and the amount of followers they have. To date they have posted 1,059 graphics and they have 227,257 followers. This is absolutely amazing. They post a combination of infographics, videos, and pictures. I think their Instagram page you think stand out because it captures the essence of what the organization is all about. The fact that they post more than just pictures of the recipients is great. Their mission is amazing, but if they only had a page full of people from developing countries it would get a little played out. One picture that stood out to me was that of a senior at Vanderbilt University that decided to raise awareness on her campus for charity:water’s #SeptemberCampaign to raise money to bring water to the people of Sahel.
Aside from their actual Instagram page, another thing that stood out to me was the fact that charity water was number one two years ago on Mashable's “10 Inspiring Non-Profits on Instagram” list. Mashable stated that charity:water’s account shows "stunning photos of the organization’s efforts to improve the lives of others through clean water.”
However, if I had to pinpoint one part of charity:water’s visual social media engagement strategy on Instagram, it's the fact that they really get up close and personal with those that benefit directly from their services. Other organizations do this as well, however I feel that because they capture the essence of the poverty and suffering that the people in these developing nations go through, it really hits home for people in first world countries. The picture that spoke to me to the most was one that had the statistic “58% of Niger’s rural population lacks access to clean water.”
