Post by alexandrajohnson on Oct 9, 2014 12:30:45 GMT -5
ONE Campaign is an organization that focuses on preventing poverty and treatable diseases such as AIDS on the African continent. I chose ONE because their strategies are different from many other non-profits. They themselves do not use social media to solicit funding from their audience. In fact, they ask for no money at all. They receive funding from individual philanthropists and foundations, and that money goes towards advocacy and campaigning for change, not directly to citizens. Even though they do not use social media to fundraise, they made sure to still develop a strong presence. They currently have over 790,000 followers on twitter and are just shy of a million likes on Facebook.
To say this is one of the most successful non-profit organizations would be an understatement. This is able to happen because they know how to take full advantage of their strong presence on social media, even though they do not use it for fundraising purposes. According to Sarah Milston from the first Google hangout for this week, One of the most effective ways non-profits can promote themselves and the legitimacy of their organizations is by getting celebrities to vouch for them by putting them on commercials, their websites, or having pictures of them in the media supporting their cause. For example, Angelina Jolie is an advocate for a multitude of non-profit organizations. Some of these non-profits include California Community Foundation, Direct Change, and Global Action for children; but specifically, the ONE campaign.
Currently, ONE campaign is going to great lengths to help contain Ebola since their focus is in Africa. In an article from one.org written by their CEO Michael Elliott, shows how they use advocacy over fundraising. When it comes to Ebola, they have a petition their audience or all interesting in helping can sign. Said petition can be signed by those who want to take action, and make bold commitments to ending the spread of the Ebola virus. ONE knows what to do, they just need help advocating and promoting the government in these countries to take steps to help the 3.000 people suffering.
In keeping with their use of celebrities to add legitimacy to their campaigns, ONE offered Amy Poehler to sponser and curate their page for the Girls and Women in the month of October. According to an article of one.org, Amy, she wants to make sure the word got out about their good cause, so she was happy to do it. She visited Haiti promoting ONE’s programs and interacting with the children being affected by under achieving governments and terrible living conditions. She said she was proud to help the ONE campaign, and came back feeling like a new person.
To say this is one of the most successful non-profit organizations would be an understatement. This is able to happen because they know how to take full advantage of their strong presence on social media, even though they do not use it for fundraising purposes. According to Sarah Milston from the first Google hangout for this week, One of the most effective ways non-profits can promote themselves and the legitimacy of their organizations is by getting celebrities to vouch for them by putting them on commercials, their websites, or having pictures of them in the media supporting their cause. For example, Angelina Jolie is an advocate for a multitude of non-profit organizations. Some of these non-profits include California Community Foundation, Direct Change, and Global Action for children; but specifically, the ONE campaign.
Currently, ONE campaign is going to great lengths to help contain Ebola since their focus is in Africa. In an article from one.org written by their CEO Michael Elliott, shows how they use advocacy over fundraising. When it comes to Ebola, they have a petition their audience or all interesting in helping can sign. Said petition can be signed by those who want to take action, and make bold commitments to ending the spread of the Ebola virus. ONE knows what to do, they just need help advocating and promoting the government in these countries to take steps to help the 3.000 people suffering.
In keeping with their use of celebrities to add legitimacy to their campaigns, ONE offered Amy Poehler to sponser and curate their page for the Girls and Women in the month of October. According to an article of one.org, Amy, she wants to make sure the word got out about their good cause, so she was happy to do it. She visited Haiti promoting ONE’s programs and interacting with the children being affected by under achieving governments and terrible living conditions. She said she was proud to help the ONE campaign, and came back feeling like a new person.