Post by ruckmante on Oct 9, 2014 11:26:48 GMT -5
According to "The Chronicle of Philanthropy," the American Heart Association was ranked 6th on a list of the 25 highest fundraising non profit organizations in the year 2010. The American Heart Association (AHA) "fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke." In order to place so highly on that list, the AHA must have had a great deal of success in their efforts to raise money for their cause. And the ways they did it may surprise you. For example, the AHA is part of the reason that some of you may had to learn how to do cardiopulmonary resuscitation (CPR) in your high school health class. It was because of their cardiac arrest awareness campaign launched in 2009 called "Be the Beat" prompted tons of schools to implement the life saving technique into their classrooms. In an article written by USA Today, one will come to find out that the AHA has placed their seal of approval on the Nintendo Wii console because it places emphasis on physical fitness through "active play" video games such as "Wii Fit" and "Wii Sports Resort," which also boast the AHA seal of approval. The seal indicates a partnership between Nintendo and the AHA that says a portion of the sales from those items go to the American Heart Association. The Nintendo Wii was one of the greatest selling video game consoles of all time and "Wii Sports Resort" was one of its best selling games, so whether you know it or not, you may have already donated to the AHA if you purchased those items from Nintendo recently.
In the two Google Hangouts this week, I believe that one of the best practices for social media fundraising was the one introduced by Spark Mill. The idea of not asking for donations until you have established some source of credibility in your field and as a non profit is the biggest practice to me. I feel it should be prevalent to any non profit out there. To me its important because non profit organizations need to build credibility and a sense of realism with their audience especially, because those are the people who will ultimately donate to you and support you the most. The better the relationship between the credible non profit and their target audience, the better reception and funds the organization will ultimately receive.
In the two Google Hangouts this week, I believe that one of the best practices for social media fundraising was the one introduced by Spark Mill. The idea of not asking for donations until you have established some source of credibility in your field and as a non profit is the biggest practice to me. I feel it should be prevalent to any non profit out there. To me its important because non profit organizations need to build credibility and a sense of realism with their audience especially, because those are the people who will ultimately donate to you and support you the most. The better the relationship between the credible non profit and their target audience, the better reception and funds the organization will ultimately receive.