Post by seanausman on Oct 8, 2014 20:55:55 GMT -5
For this discussion I decided to choose Greenpeace as my non-profit organization. Greenpeace was formed between 1969 and 1972 and their goal is about on environmental peace. Greenpeace is an organization that focuses on climate control, deforestation, over fishing, and other issues that are hurting the earth. Greenpeace also uses direct action when it comes to certain tasks. Some members have gotten fined for destroying GMO wheat. Greenpeace uses a lot of fundraising techniques to get the public’s attention, and also gain more people that are willing to help. Their website talks about fundraising techniques, and they have a separate page called Everyday Hero; and this allows anybody to set up their own fundraising event, whether it is a school event, work, or even a fitness challenge. They also receive most of its funding from individual supporters and foundations. Greenpeace as an organization is really picky on how they get their donations, and who they are from; they will also not accept donations from governmental agencies. Greenpeace started using face-to-face fundraising, where members would seek to recruit new members in public places. This fundraising strategy seems to be very successful. Being able to do face to face, requires you to have good communication skills, and really convinces the person about the organization. According to greenpeace.org “We offer complete training, ongoing support and a competitive, non-commission salary Starting at $12-13 per hour plus performance bonus and benefits”. They really take care of their supporters and encourage them to reach out to others in hopes of recruiting new members. According to sofii.org “Within the last 10 years face-to-face fundraising has become the primary new monthly donor recruitment tool for hundreds of nonprofit organization’s in over 30 countries”. In the United kingdom close to 750,000 donors have been recruited and over 160,000 in Spain.
Green peace seems to have a strong grasp on their social media networks like Facebook, twitter, Instagram, and Pinterest. They not only have a lot of followers but post stuff a good amount. One social media strategy that I picked up from the videos is that you should really get to know your supporters, instead of just asking for donations. If you get to know the individual first and build a relationship then you have a greater chance of them joining your organization, or getting them to donate money. This organization has a lot of success in getting supporters, and continues to recruit more people in all different parts of the world.
www.greenpeace.org/usa/en/about/jobs/frontline1/
sofii.org/case-study/greenpeace-international-the-reinvention-of-face-to-face-fundraising
Green peace seems to have a strong grasp on their social media networks like Facebook, twitter, Instagram, and Pinterest. They not only have a lot of followers but post stuff a good amount. One social media strategy that I picked up from the videos is that you should really get to know your supporters, instead of just asking for donations. If you get to know the individual first and build a relationship then you have a greater chance of them joining your organization, or getting them to donate money. This organization has a lot of success in getting supporters, and continues to recruit more people in all different parts of the world.
www.greenpeace.org/usa/en/about/jobs/frontline1/
sofii.org/case-study/greenpeace-international-the-reinvention-of-face-to-face-fundraising