Post by campbellol on Oct 8, 2014 20:07:09 GMT -5
UNICEF, an organization created by the UN General Assembly shortly after the end of World War Two in 1946 is one of the world’s most well known and successful non-profits. Created with the goal of providing aid to women and children in war-torn and developing nations, they have a massive social media presence and have taken many innovative steps towards fundraising. The most innovative of which being the UNICEF Tap Project, in which they created a mobile optimized website that challenges users to go as long as they can without touching their phones over the course of Water Month (March.) The philosophy behind this is that in most countries such as Ethiopia, children are without clean water every single day. It is a necessity but they don’t have the luxuries that we do, on the other hand, a smart phone might seem like a necessity to us but it’s nowhere near as important as clean water. The more time you go without touching your phone, the more money is donated to the UNICEF Tap Project, with an equivalent of 10 minutes without touching your phone raising enough money to provide a child with a day’s worth of clean water. The website works by using the phone's internal instruments to make sure that you don't touch or move it. If you accidentally nudge the phone you have 10 seconds to keep it still before the timer ends. It also keeps running when you're phone goes to sleep which is crucial for most people's battery life.
This is possible via UNICEF’s extensive network of supporters, including Giorgio Armani, which guaranteed that it will donate $5 per bottle of fragrance sold, up to $75,000 for time gone without using your phone via the website, and a total minimum of $500,000 to the UNICEF Tap Project over the course of one month. The premier supporter of the UNICEF Tap Project is UNICEF’s Next Generation, which pledged to donate the equivalent of a full day’s worth of water for every minute gone without using the phone over the course of half a month, and Starcom Media Vest is responsible for the pro bono national media campaign. In addition to all this, you have the option of clicking a “donate” button on the site once you touch your phone again, which tells you that $5.00 alone can give a child 200 days of clean water. The fact that they show how such little money can help so much is incredibly useful given the fact that we live in a time period where everyone wants to see exactly how they are helping.
Over the course of the campaign’s life, the website has helped raise $4.5 million dollars towards giving children in countries all over the world clean drinking water. It challenges the users to demonstrate that they can go longer than a few minutes without touching their phones, and immediately shows you how much you've helped.
As far as the Google hangouts with FEMA and Spark Mill went, I feel like the most crucial part of their fundraising campaigns on social media were to make sure not to harass their followers for money, but to make sure that they have that key relationship before they ask for donations. No one wants people to guilt them into donating the second they help join a cause on social media, and that little bit of space you give your supporters as well as the regular posts that don't have to do with donating will go a long way in making sure people stay. The Spark Mill also capitalizes on the influence of their users, just like Charity Water, and believes that their word will spread much more if it is friends or influential people asking for donations rather than the organization itself.
www.unicefusa.org/mission/survival/water/tap-project/supporters
www.wired.co.uk/news/archive/2014-02/18/unicef-tap-project
This is possible via UNICEF’s extensive network of supporters, including Giorgio Armani, which guaranteed that it will donate $5 per bottle of fragrance sold, up to $75,000 for time gone without using your phone via the website, and a total minimum of $500,000 to the UNICEF Tap Project over the course of one month. The premier supporter of the UNICEF Tap Project is UNICEF’s Next Generation, which pledged to donate the equivalent of a full day’s worth of water for every minute gone without using the phone over the course of half a month, and Starcom Media Vest is responsible for the pro bono national media campaign. In addition to all this, you have the option of clicking a “donate” button on the site once you touch your phone again, which tells you that $5.00 alone can give a child 200 days of clean water. The fact that they show how such little money can help so much is incredibly useful given the fact that we live in a time period where everyone wants to see exactly how they are helping.
Over the course of the campaign’s life, the website has helped raise $4.5 million dollars towards giving children in countries all over the world clean drinking water. It challenges the users to demonstrate that they can go longer than a few minutes without touching their phones, and immediately shows you how much you've helped.
As far as the Google hangouts with FEMA and Spark Mill went, I feel like the most crucial part of their fundraising campaigns on social media were to make sure not to harass their followers for money, but to make sure that they have that key relationship before they ask for donations. No one wants people to guilt them into donating the second they help join a cause on social media, and that little bit of space you give your supporters as well as the regular posts that don't have to do with donating will go a long way in making sure people stay. The Spark Mill also capitalizes on the influence of their users, just like Charity Water, and believes that their word will spread much more if it is friends or influential people asking for donations rather than the organization itself.
www.unicefusa.org/mission/survival/water/tap-project/supporters
www.wired.co.uk/news/archive/2014-02/18/unicef-tap-project
