Post by boydma2 on Oct 8, 2014 12:37:33 GMT -5
WaterAid is an international non-profit organization, founded in 1981, which works with local partners to help communities supply clean water, teach effective hygiene practices, and make safe toilets and taps accessible for people in need. WaterAid is successfully working in 27 countries and is currently headquartered in London, where it was first established by the UK water industry as a charitable trust. The organization’s reach is growing and to manage the demand, there are offices additionally located in Australia, Japan, Sweden, and the United States (WaterAid).
Sarah Milston of The Spark Mill mentioned that an effective way to boost your presence is to participate in cause marketing, or finding a for-profit company your organization can partner with. WaterAid teamed up with multinational clothing retailer H&M for the Global Citizen Festival in New York City, which is part of a worldwide movement to end extreme poverty by 2030. H&M will use their independent H&M Conscious Foundation organization to help deliver water, sanitation, and hygiene tutoring to schools that would benefit from appropriate hygiene health and education. The H&M/WaterAid project will help an estimated 250,000 students directly within a three-year platform (The Guardian).
Sarah Milston of the Spark Mill also mentioned that a successful method in reaching more donors is through the social capitol of the user. Once you establish a greater connection with a follower of your organization, it is easier for the user to enter an ambassador stage. The user can re-tweet your organization’s tweets to their own followers or share posts on your organizations behalf. WaterAid launched its “The Big Dig” campaign that launched in June of this year and ran through the 18th of September. WaterAid used the social media platform Instagram to share in the field stories of a 17 year old from Bokola, who spends his days trekking long distances and using incredible strength to gather and supply clean water for his family. Shadowing and posting the reality of living without the access to nearby clean and running water spreads the need to contribute to WaterAid’s goodwill. Using the social media platform Instagram, WaterAid is able to allow followers to re-post pictures, follow the organization’s progress, and help spread awareness and knowledge to a new set of supporters. The UK government is matching every donation given to The Big Dig and has so far raised more than 2 million pounds, with the UK government's match (Mashable).
Sarah Milston of The Spark Mill mentioned that an effective way to boost your presence is to participate in cause marketing, or finding a for-profit company your organization can partner with. WaterAid teamed up with multinational clothing retailer H&M for the Global Citizen Festival in New York City, which is part of a worldwide movement to end extreme poverty by 2030. H&M will use their independent H&M Conscious Foundation organization to help deliver water, sanitation, and hygiene tutoring to schools that would benefit from appropriate hygiene health and education. The H&M/WaterAid project will help an estimated 250,000 students directly within a three-year platform (The Guardian).
Sarah Milston of the Spark Mill also mentioned that a successful method in reaching more donors is through the social capitol of the user. Once you establish a greater connection with a follower of your organization, it is easier for the user to enter an ambassador stage. The user can re-tweet your organization’s tweets to their own followers or share posts on your organizations behalf. WaterAid launched its “The Big Dig” campaign that launched in June of this year and ran through the 18th of September. WaterAid used the social media platform Instagram to share in the field stories of a 17 year old from Bokola, who spends his days trekking long distances and using incredible strength to gather and supply clean water for his family. Shadowing and posting the reality of living without the access to nearby clean and running water spreads the need to contribute to WaterAid’s goodwill. Using the social media platform Instagram, WaterAid is able to allow followers to re-post pictures, follow the organization’s progress, and help spread awareness and knowledge to a new set of supporters. The UK government is matching every donation given to The Big Dig and has so far raised more than 2 million pounds, with the UK government's match (Mashable).